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Streaming platforms specializing in gaming have grown tremendously in recent years. Unfortunately, that of Microsoft has not had the expected success. Unable to live up to its competitors, Mixer will close and Microsoft has decided to turn to Facebook Gaming to replace it.
Microsoft officially announced via a blog post as its video game streaming platform, Mixer, will be closed after its growth has not met the expectations of the company. The company also announced its partnership with Facebook to move their community of streaming on Mixer to Facebook Gaming. The closure of the site and the migration of Mixer accounts – especially those of users of Xbox consoles – to Facebook Gaming will be effective from July 22. The move comes months after Microsoft spent millions of dollars to acquire some of the biggest streamers from other streaming platforms. However, the audience remained low compared to other platforms.
Thus, with this new partnership with Facebook, the two companies hope to be able to challenge the industry leader, Twitch from Amazon. In addition, the managers of Mixer also declared that these new provisions should be beneficial for all, as much for the companies concerned as for the users. ” I think the Mixer community will really benefit from the large audience that Facebook has through their properties, and the capabilities to reach players very transparently through the Facebook social platform. “Said Phil Spencer, game manager at Microsoft, at The Verge.
Despite the reassuring words of Microsoft officials, users of Mixer were quick to express their disappointment facing the situation.
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