Malik Yacoubi, co-founder and CEO of something, name Martin Aubut as Chief Marketing Officer (CMO). In his new functions, Martin Aubut will be responsible for establishing nesto as the number one brand for online mortgage solutions, ensuring the deployment of all communications and marketing operations.
Over the past 20 years, Martin Aubut has contributed to numerous organizational and digital transformations within renowned companies such as Quebecor and L’Oréal Canada. Until recently, he was Vice President of Marketing and E-commerce at Cogeco Connexion.
Martin Aubut
“For the past few years, my role has been to orchestrate major organizational transformations in order to help companies achieve their growth objectives. At the house of something, we have the chance to transform an entire industry. We want to position something as the best mortgage solution in the country, by leveraging cutting-edge digital technology, in an industry that needs to put the consumer back at the center of the experience ”, explains Martin Aubut.
«something Currently experiencing incredible momentum, as we announced funding of $ 76 million last June to accelerate our growth. To do this, we want to strengthen the brand and accelerate the rapid acquisition of customers in the rest of Canada; this is why we recently created the position of Chief Marketing Officer, a new role in our executive team, explains Malik Yacoubi. Thanks to his vast experience in the digital world, the creation of strong brands, his management style focused on people and his entrepreneurial experience, Martin Aubut can certainly help us rapidly grow our market share and develop the existing marketing team. ”
Martin Aubut holds a bachelor’s degree from Université Laval in administration, marketing concentration. In addition to organizational transformation, Martin is passionate about startups, entrepreneurship, marketing technology and data science. He is also regularly called upon as a speaker and expert in e-Commerce and integrated marketing.
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