The value of the personal brand has been increasingly determined and has been motivated to make undoubtedly good bets in front of the consumer.
Martha Debayle is one of the main personal brands in the market and a very important reference in this sector.
Talking about brand flexibility is a unique opportunity in the market, because it determines the capacity of personalities to be able to consolidate themselves in the market.
Martha debayle She has become one of the most flexible personal brands on the market and that is due to her reputation as a great storyteller.
Debayle’s narrative strategy has become the best reference for you to collaborate with brands and, above all, to be recognized by the public in the market.
Faced with this recognition, she and many indigenous media figures such as Ellen Degeneres They were able to launch products such as underwear, which reveal how important communication is in the market.
Martha Debayle enters the optical market
After lending her name as a license to Ivonne and launching her own line of hair cleansers, Martha Debayle is entering the optical market to an unexpected degree.
“I want these glasses to be the accessory that reflects an attitude of power and strength; that when they put them on, they not only look and feel spectacular, but also invincible, well armed and at their best
Because really everyone looks awesome with a good pair of glasses, ”said the businesswoman.
Personal brands of great value
A great example of how personal brands are becoming important business references both in licensing and media and by selling their own business propositions was given to us by Yuya, an influencer who has established herself on YouTube as the ‘one of the main representatives of the segment, But now with great responsibility, which is to sell all kinds of categories and with actions without waste, on the contrary, they reveal to us how valuable the consumer has become in the market.
Without a doubt, these proposals determine the capacity with which an entire brand ecosystem operates, where the correct integration of the consumer at all these stages becomes critical.
To give detail.
HypeAuditor made some big estimates, in which he notices the value of personal brands in markets such as beauty and fashion, where he estimated that the main personal brands are those of Kylie Jenner, Kendall Jenner and Jennifer Lopez in the top spots. of the estimate. .
In this sense, we can appreciate the value of a brand within networks and thus define guidelines by which the ability of a brand to transcend itself in the market is defined.
Taking into account this transcendence, an essential element is that which warns us of the importance of understanding again the consumer according to the interest which he carries to these certain personalities.
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