To be heard better, Randi Zuckerberg decided to conduct an advertising campaign to highlight the world of cryptocurrencies. For this, the sister of the creator of Facebook pushed the song by taking up the famous title of the singer Adèle, “Hello”. By parodying the clip viewed almost 3 billion times on YouTube, the American entrepreneur took over the melody by changing the lyrics. This video in the form of an advertisement quickly caused a sensation as soon as it was published on the businesswoman’s Twitter account: “Cryptocurrency should be welcoming and not intimidating”, can we read.
This advertising in the form of a parody has a very specific purpose. Ever since Randi Zuckerberg quit her brother’s band, now called Meta, due to the lack of women in tech, she’s been fighting an uphill battle. “The best way to support creators is to be creators!” she captioned the music video post. Few women dare to get into cryptocurrency, a field that is still too masculine. Thanks to her cover of “Hello”, the American uses humor to reassure all those who would like to get started.
🎶🎶 Hello – it’s me 🎶🎶
Music video! b/c community should be FUN, crypto should be welcoming not intimidating & why not?!?! @thehugxyz we believe in working hard AND enjoying this crazy amazing moment we’re in. Best way to support creators is to be creators! Apologies Adele 🤣 pic.twitter.com/GHKRCK8J7z– randizuckerberg.eth (@randizuckerberg) February 17, 2022
2025 objective to achieve a balance
Hair in the wind, fur coat and clip decor, Randi Zuckerberg mixed humor and message to succeed in his advertising campaign. As our colleagues from the Daily Mail, the Facebook founder’s sister, has become an advisor for OKCoin, a company that has promised to invest a million dollars to attract women to cryptocurrencies. The ultimate goal would indeed be for half of its currency to be held by women by 2025. All means are therefore good to take to get the message across.
“It has always been a passion of mine to inspire and support women in technology, investing and leadership, and I look forward to continuing to do so as a member of the Okcoin Brand Advisory Board,” had also declared Randi Zuckerberg in a press release relayed by the Daily Mail. After more than ten years of being one of the only women on the premises of Facebook, the 39-year-old businesswoman regularly encourages new creators to get started.
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