The traditional “niche” culture outside the circle lasts a long time[Ripensando alle “scene famose” dei varietà nel 2022]
Hall of Fame observation
Looking back at the end of 2022, looking back on the “famous scenes” from variety shows that have been presented to you this year, what is the first scene that comes to mind? In “China in the Classics 2”, Chen Ji, the little-known president of Commoner City, uses his ambition, thinking and understanding of compiling books to describe the birth of “Yongle Dadian”; or in “Happy Restart”, 07 Kuaimen, who have known each other for 15 years, hugged in the drizzle and sang the throwback song amid the fireworks during the day; or in “Riding the Wind and Waves 3”, Wang Xinling sang “Love You” in the youthful memory of him, sweet Smile as always …
There is no online variety show that raises idols, and there are no scenes of Internet fans eagerly “voting” to create data. Although 2022 is a year of “absence” from the draft, whether it is a speech contest of performances, singing and dancing Acting, workplace observation, traditional national style, emotional friendship… The variety show market is still dazzling. Although there are many “S+” variety shows, few of them are really popular in the circle; even though there are popular variety shows online, very few of them can last until the end of the show. How to go back to the “original heart” of variety shows and make a “good looking” show in a concrete way can be an issue that needs to be considered in the current variety show market.
Fast Men Rally Triggers ‘Entertainment Industry Archeology’
If there is no “Welcome to Mushroom House” in April, looking back on the variety market in the first half of 2022, there are almost no works that can be sold and have a good reputation. Due to the unexpected popularity of this show, the “reemployment boy group” officially entered the stage of the variety show. Who would have thought that this program was originally a strain derived from the preheating of “Wish for life”, without even a decent commercial sponsorship, but then “Happy Restart” was born by accident, which has reached so far. highest rating on national variety shows.
There’s no well-planned game interaction and no high-end, expensive scene layouts. Relying on a group of “happy male voices” in 2007 who made their debut 15 years ago and have no current traffic flow, they brought a “phenomenal” variety show to the 2022 Effect. At the same time, the “reemployment men’s group” consisting of six “fast men” Chen Chusheng, Zhang Yuan, Su Xing, Wang Lixin, Lu Hu and Wang Zhengliang became popular. Starting from the “popularity” of these 6 artists, the fashion of “archeology in the entertainment circle” has also been triggered on the Internet. Many years ago, netizens began to research and interpret variety shows, film and television dramas, songs, and even the “old videos” of celebrities. Among them, actor Hai Qing’s “You are my god” was also dug up and became a popular Internet meme. .
When the “reemployment boy group” gained a lot of attention in the reality variety show, the program “Riding the Wind and Waves 3” brought back another “childhood memory” born in the 90s to the public’s attention. In the program that began broadcasting in May, Wang Xinling sang “Love You” while “sweetly comparing my heart”, and immediately rushed to the top of the hot search list, and dominated the hot search list for a period of time, including the film and TV shows he once starred in the drama “Smiling Pasta”, as well as the lawyer Dongliang in the drama, have become a bit “popular”. At the same time, the #内娱传奇句# topic has become a hot topic, and netizens have lost the entertainment industry more than 10 years ago to express the current lackluster variety show market.
The extraordinary folk customs and traditional culture have yet to dig deep
“The grass is sprouting, spring is here; all things are enlivened and full of vitality…” Going back to February 4, the day of Lichun, the opening ceremony of the Beijing Winter Olympics, which the whole world has been waiting for , The countdown to the four solar terms was held as scheduled – “Lichun” made a surprising debut as the opening program, and once again focused people’s attention on this traditional popular culture. After the opening ceremony, the “Twenty-four solar terms” became popular again, attracting the attention of many television program makers. As a result, several programs with the theme “Twenty-four solar terms” arose.
Among them, “Chinese Solar Terms — The Adventures of the Vernal Equinox” created by Henan Satellite TV was the first to be broadcast. This program was created by the “Chinese Festival” team with all efforts. The “small but beautiful” dramatic story truly expressed the connotation and meaning of the solar terms. In contrast, Zhejiang Satellite TV’s “China’s Good Time” series of evening shows is more grandiose, with 8 programs staged successively, including classical dance, sword dance, song singing and so on.
“China in the Classics 2”, which debuted this fall, still meets the audience’s expectations with high-quality content, continues to present and interpret the essence of thought and legendary stories contained in the classics in a contextual and popular way, and discusses in narrative methods, expressions, Innovation and updates in terms of means and scenic artistic presentation. From the “Yongle Dadian”, who “opens the book, and ancient and modern things are seen at a glance”, to the book that writes the history of “Hanshu”, the first biographical and dynastic history of my country, tells the origin, diffusion and history of the classics in the five thousand years of history.
In short, looking back on the variety show market in 2022, what we see is that the “slow variety show” is difficult to continue, the “N generation of variety show” is collectively overturned, and the “S+ variety show ” he is silent. … The tide comes and goes, was once known as the ‘roof’ in variety shows, has also been labeled ‘boring’ and ‘commercial’; and low-cost programs have begun to break out of the circle, touch people’s hearts with a simple and sincere attitude. This may be worth reflecting on the part of people in the variety industry The phenomenon.
West China Metropolis Daily – Cover news reporter Li Yuxin
“West China Metropolis Daily” December 28, 2022, page A10
