Six-time Formula 1 ™ world champion Lewis Hamilton has become the Global Ambassador of LG SIGNATURE, the premium home solutions brand. The king of the racetracks has launched a new campaign presenting the philosophy of LG SIGNATURE in the words: Art inspires technology. Technology complements art.
Lewis Hamilton knows very well how to lead a stylish life. Indicates what motivates him to achieve the best results in his field. He tells how LG SIGNATURE embodies his style. Collaboration is a tribute to elegance and the joy of a good life, and Hamilton and LG SIGNATURE show that being the best takes hard work and effort. Talented in many areas, taking care of details and design – Hamilton – presents high skill, style and precision. As an ambassador of the LG SIGNATURE brand, he emphasized incomparable, top-class lifestyle solutions for products.
“LG SIGNATURE is a brand that tries to be the best at everything it does – and that got my attention right away. The most modern solutions smoothly combine the latest technologies and excellent design, achieving the highest quality. This brand is not satisfied with mediocrity. “ – Lewis Hamilton, LG SIGNATURE Global Ambassador
“LG Global Marketing Center Director Kim Jin-hong says about the F1 champion: Tireless in pursuit of excellence in all areas, Lewis Hamilton is a symbol of the values of LG SIGNATURE. He also adds: Not only is he an influential figure in the areas of sports and fashion. Lewis is an aspiring man who values both technology and artistry. We are extremely proud that he has joined us. “ -Kim Jin-hong, director of the Global Marketing Center at LG
LG SIGNATURE, a diverse and growing line, already includes: new 88- and 77-inch 8K OLED TVs, a wine cooler, an InstaView Door-in-Door ™ refrigerator, a TWINWash ™ washing machine. Uncompromising quality and attention to the essentials make up the philosophy behind each innovative product of the brand.
Source: press release
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