Lewis Hamilton – the ambassador of the LG SIGNATURE brand. It uses the 88-inch OLED TV Signature, among others!

Six-time Formula 1 ™ world champion Lewis Hamilton has become the Global Ambassador of LG SIGNATURE, the premium home solutions brand. The king of the racetracks has launched a new campaign presenting the philosophy of LG SIGNATURE in the words: Art inspires technology. Technology complements art.

Lewis Hamilton knows very well how to lead a stylish life. Indicates what motivates him to achieve the best results in his field. He tells how LG SIGNATURE embodies his style. Collaboration is a tribute to elegance and the joy of a good life, and Hamilton and LG SIGNATURE show that being the best takes hard work and effort. Talented in many areas, taking care of details and design – Hamilton – presents high skill, style and precision. As an ambassador of the LG SIGNATURE brand, he emphasized incomparable, top-class lifestyle solutions for products.

“LG SIGNATURE is a brand that tries to be the best at everything it does – and that got my attention right away. The most modern solutions smoothly combine the latest technologies and excellent design, achieving the highest quality. This brand is not satisfied with mediocrity. “ – Lewis Hamilton, LG SIGNATURE Global Ambassador

“LG Global Marketing Center Director Kim Jin-hong says about the F1 champion: Tireless in pursuit of excellence in all areas, Lewis Hamilton is a symbol of the values ​​of LG SIGNATURE. He also adds: Not only is he an influential figure in the areas of sports and fashion. Lewis is an aspiring man who values ​​both technology and artistry. We are extremely proud that he has joined us. “ -Kim Jin-hong, director of the Global Marketing Center at LG

LG SIGNATURE, a diverse and growing line, already includes: new 88- and 77-inch 8K OLED TVs, a wine cooler, an InstaView Door-in-Door ™ refrigerator, a TWINWash ™ washing machine. Uncompromising quality and attention to the essentials make up the philosophy behind each innovative product of the brand.

Source: press release

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