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Legendary Fashion Designer and Longtime Dior Artistic Director, Marc Bohan, Passes Away at 97

The death of fashion designer Marc Bohan, who took over the artistic direction of Dior for three decades, the luxury fashion house said on Friday.

Bohan, who died on Wednesday at the age of 97, was a mentor in business matters, with his success in keeping the spirit of the brand alive after its great success in the mid-twentieth century.

Born in Paris on August 22, 1926, Bohan was passionate about drawing and fashion from a young age, while he received encouragement from his mother, who worked in the field of hat manufacturing.

He joined Christian Dior in 1957, and was then responsible for creating collections in London, according to Agence France-Presse.

His first collection, “Slim Look,” for spring/summer 1961, celebrated the liberated women of the era, with shorter skirts and additional suit designs.

In 1961, he assumed the position of artistic director of the house after Yves Saint Laurent was called up for military service.

Bohan was close to the icons of that era, such as the writer Françoise Sagan, the artist Niki de Saint Phalle, and the Empress Farah of Iran, who wore his design at the Shah’s coronation ceremony in 1967.

When he left the French publishing house in 1989, he took over the artistic direction of Norman Hartnell House in London until 1992.

He twice won the Prix du d’Or (“Golden Thimble”), a prestigious award given to designers, in 1983 and 1988.

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