JCPenney’s Hope & Wonder Launches Black History Month Collection

Building on its positive debut last year, where the collection donated $100,000 to Black Girls Smile, a non-profit organization that provides Black women and girls with education, resources and support to lead mentally healthy lives, by 2023 the 100 % of net proceeds from the Black History Month collection will be donated.

Hope & Wonderyour purpose-driven private label of apparel, gifts, accessories and home products for all members of the family to celebrate the moments that matter, offers apparel for every member of the family.

Michelle WlazloJCPenney’s chief merchandising officer, noted:

Hope & Wonder celebrates diversity and showcases a range of clothing and accessories for the whole family. This brand continues to build on our ongoing commitment to inclusion and appreciation for our diverse customers and associates.

The Hope & Wonder Black Heritage Month collection was created and curated in-house by the JCPenney Creative Coalition, a team of BIPOC designers whose inspiration brought the collection to life.

Several JCPenney associates and their families are also featured as models in the collection, which can now be found in stores and online.

JCPenney also announced that it will soon include celebrations for Women’s History Month in March and Asian American and Pacific Islander Heritage Month in May.

“Black Girls Smile is very excited to partner with JCPenney for a second year to celebrate Black History Month. Our ongoing collaborative partnership helps BGS expand its programming and initiatives focused on elevating and empowering the mental health and well-being of girls.” Black girls and women. We truly appreciate the continued support and encouragement of the JCPenney team and community through our commitment to honor and celebrate Black history and well-being,” said Lauren Carson, Founder and CEO of Black Girls Smile (BGS).