Digital Out of Home (OOH) Market – Growth, Trends and Forecast (2020-2024)
The Digital OOH market is typically made up of digital signage vendors who have digital screens in different locations. They work with various service providers to use their properties for the review of digital advertisements of their customers. The integration of real-time data into the digital screens helps advertisers create more creative and interactive content. This has improved the visibility of the digital screens.
The digital out-of-home advertising (OOH) market is expected to experience a CAGR of 11% over the forecast period (2019-2024).
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Top companies in the global OOH (Digital Out of Home) market:
JCDecaux-Gruppe, Clear Channel Outdoor Holdings Inc., Lama-Werbeunternehmen, OUTFRONT Media, Daktronics Inc., Talon Outdoor Ltd., oOh! Media Limited, QMS Media Limited, SevenOne Media GmbH, Stroer SE & Co. KGaA, Exterion Media Group, The Times Group, unter anderem EyeMedia.
Market overview:
Developed countries continue to have a large market share with the highest market penetration, while demand in developing countries is increasing. The increased demand is partly due to the increase in the urban population and economic development.
– Due to the increase in the urban population, purchasing power has increased, which is why companies approach these regions extensively in order to improve their penetration in these regions. Aisa-Pacific had the highest middle class population and economic growth is likely to fuel advertising spending.
– In addition, advertising spending has increased steadily. The United States, for example, topped this list, followed by China and Japan. The US scored the highest for ROI per screen.
– Advertisers are also developing more innovative and interactive street furniture that advertisers can use to engage their audience and collect data about their audience.
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Important market trends:
Transit accounts make up a significant portion of the digital OOH market
– Transit is the dominant segment as public transport has been preferred by a significant population in Europe, in the Asia-Pacific region, due to its advanced and densely populated public transport infrastructure.
– The North America region is less dependent on public transportation, but it has the most extensive airport network and the most registered flights in any sector. Because of this, there is a high influx of people at their airports and demand is increasing.
– In addition, with the advent and advent of smart cities, spending on public transport infrastructure has increased, which is why more people should use public transport systems to combat pollution and traffic congestion.
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Influence of Digital Out of Home (OOH) Market Report:
– Comprehensive evaluation of all opportunities and risks on the OOH market (Digital Out of Home).
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– Final Study on the Digital Out of Home (OOH) Market Growth Chart for the Years to Come.
– In-depth knowledge of the market-specific drivers, restrictions and important micro-markets of Digital Out of Home (OOH).
– Favorable impression in the latest trends of the important market in the OOH market (Digital Out of Home).
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