Jakarta –
Maybe it’s still stuck in the memory of how cellphones are Nokia used to dominate the market, including in Indonesia. Their cellphones are always trendy and known to be durable. So many are flabbergasted to see the collapse of Nokia. What really happened at that time?
Nokia is not the first company to commercialize mobile phones, but it can be said that it really has great appeal to millions of people. “Back in the 1990s, there wasn’t another big brand,” said Ben Wood, analyst at CCS Insight.
“Nokia is very dominant. People don’t talk about the brand, but just the model of the phone like 3210 or whatever you have,” he added, as quoted detikINET from the BBC.
As of 2007, Nokia was unbeaten with a 49.4% market share at that time according to Gartner. But then continued to fall to 43.7% in the following year, then 41.4% and 34.2%. Even in the first half of 2013, it was only 3%.
What is the reason for the fall Nokia so dramatic? The first, according to Wood, was feeling too satisfied because he had been at the top for so long, so he wasn’t alert. “Satisfaction hit, where they feel they can do nothing wrong,” said Wood.
“Then suddenly, in January 2007, Steve Jobs walked onto the stage and took his iPhone out of his pocket and changed the world forever.”
Yes, the arrival of the iPhone can not be answered by Nokia. Moreover, then came a row of Android troops. Dependence on the Symbian operating system is disastrous because it feels old school.
“They don’t think software is important. Nokia make a good phone. They’ve had an incredible decade of hardware innovation, but Apple saw that what was needed was the screen and the rest was software.”
Next page, Nokia’s bad luck>>>
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