The French brand Isabel Marant deploys its retail universe in New York, at 677 Madison Avenue. A second New York boutique for the house, and the largest in its own distribution network.
Located next to Central Park, the store covers 275 square meters and two floors. You can find her Women’s, Men’s, Star, Accessories and Shoes collections there. The retail concept echoes that of its other stores in a bohemian style typical of the brand. Imagined by the founder, her studio and young designers, it plunges the visitor into a kind of refined cabinet of curiosities. The color palette is clear: neutral and soft tones enhanced with bright hues.
Isabel Marant opens a second New York boutique
For this new address, the eponymous brand has once again offered the talents of the artist Arnold Goron, who designed the central room of the place, a vast bright pink table where the flagship accessories of the new collection are arranged, as well as a colored metal sculpture at the foot of the stairs.
As Isabel Marant explained to WWD magazine, the boutique caters to its own generation, those who have grown up with the French label over the past 30 years, as well as the new generation.
The prices of Isabel Marant pieces vary around 520 euros for a denim jacket, 80 euros for hoop earrings, 850 euros for a dress, and 950 euros for leather boots.
According to WWD, the brand is planning openings in Chicago, Atlanta and Houston. It now has more than 800 points of sale around the world.
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