“Is it part of the solution”

Valladolid Tribune | @tribunava

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Fotos: FC Barcelona / Dax

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“In addition, it will be associated with our stadium for the next 12 years,” Joan Laporta has acknowledged.

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The Extraordinary Assembly of Compromising Members of FC Barcelona has ratified this Sunday the sponsorship agreement between the Barça club and Spotify with 89% of favorable votes cast by telematic voting. In an assembly in which 906 compromising partners have participated between the face-to-face room and the platform, a total of 701 have finally cast their vote, yielding a result of 625 votes in favor, 49 against and 27 blank.

Altogether, a 89% they have approved the agreement, which required a simple majority, so that the audio platform will become the main sponsor of the Catalan entity; however, the club has not offered details of the operation, protected by a confidentiality clause.

Spotify will appear on the front of the men’s and women’s first team jerseys from the season onwards 2022-23 and for the next four seasons. Spotify will also sponsor the training jerseys of the two teams from the 2022-23 campaign and for three courses.

The name of the company will also be linked to that of the Camp Nouand will appear in the name of the stadium from July 2022 and will be extended with the remodeling of the venue, as part of the Espai Barça.

LAPORTA’S POSITION

The president of FC Barcelona, Joan Laportahas ensured that the sponsorship agreement with Spotify, by which the name of the music platform will appear on the shirt of the Barça teams and next to the name of the Camp Nou in the stadium, it “The best in history” of the club, and considers that it is “a solution” for “the very delicate economic situation” with which the directive has been found when taking the reins of the entity.

“We have reached a strategic alliance with Spotify, the most popular music platform in the world. It will be present on the front of the first team shirt, both men’s and women’s, for four seasons. It will also be on the training shirt for three seasons . In addition, it will be associated with our stadium for the next 12 years. It is the best sponsorship agreement in the history of Barça”he pointed out at the Extraordinary Assembly of Compromising Members.

During it, the agreement with Spotify as the new main sponsor of the Catalan entity, with which the board intends “refloat the economy” of the club after meeting upon his arrival “a very delicate financial situation”after the mandate of the directive of Josep Maria Bartomeu.

“The 2020-21 season we had to approve the worst accounts in the club’s history, with 481 million losses, a debt of 1,350 million and a zero operating cash flow. Everything led us to an accounting bankruptcy. But the partners did not choose us to regret them, but to find solutions, and the agreement with Spotify is part of the solution“Laporta explained.

However, the maximum representative culé did not offer economic details of the agreement, reserved for confidentiality. “Due to a confidentiality clause, which is applicable to Spotify’s commercial policy in all its global agreements, we cannot give exact figures, but we can say that it is the best strategic proposal, from the economic and corporate point of viewwhich has never received FC Barcelona”he pointed.

He also assured that Spotify shares “values ​​and philosophy” with the entity. “The collaboration with Spotify is also part of the club’s strategic objective of proactively seeking partners who share the values ​​and philosophy that define its brand. Spotify from the first moment has understood who we are and how we project ourselves“he stated.

“In this line of commitment to our identity, I announce that Spotify will soon present its application in Catalan, which is the official language of the club and of Catalonia, a gesture that we appreciate and that confirms that Barça has been right with its new travel companion“he exposed.

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