Uninterrupted demand: A courier delivers Amazon packages in New York City.
Image: Reuters
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The trading platform provides customers with the most important things in Corona times and expands their market shares. But growth also poses problems. It is not yet clear what online retail will look like after the crisis.
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Whe has to stay at home, orders online – so far, so understandable. Nevertheless, not all online retailers are automatically among the winners of the virus crisis. This was shown on Monday by a current consumer survey by the online trade association BEVH: According to this, sales from online sales in March fell by almost 20 percent compared to the same month last year.
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While people are ordering fewer goods overall, there is much greater demand for the products that appear important in the crisis. Some types of goods have therefore increased significantly, for example groceries, drugstore items, hardware store goods and medicines ordered online. Sales of the latter grew by almost 90 percent compared to March 2019, those of food by 56 percent. The sale of fashion, on the other hand, otherwise the product group with the highest online sales, dropped from 854 million euros to just 552 million euros.
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