IPCVA Supports Caminos y Sabores: Argentinian Beef Holds Center Stage

IPCVA to Showcase Argentine Beef at Caminos y Sabores Fair

The Institute for the Promotion of Argentine Beef (IPCVA) has announced its participation in the upcoming 17th edition of Caminos y Sabores, to be held from July 6 to 9 at La Rural in Palermo, Argentina. The IPCVA aims to highlight the significance of Argentine Meat in the country’s gastronomic culture.

George Grimberg, president of the IPCVA, emphasized the importance of the fair’s focus on gastronomy and its recognition of beef as a historical aspirational food for Argentines. He stated, “We are not only a country that produces beef, but also a country that consumes this food. That is why it is important to be present at Caminos y Sabores.”

In a departure from the traditional contest format, the IPCVA will sponsor the master class “Passion for Beef,” led by renowned cook Madame Papin. The class aims to showcase different ways of preparing the asado, a popular cut of Argentine domestic consumption. Grimberg explained, “We want to show different ways of preparing the asado, this star cut of Argentine domestic consumption.”

Madame Papin will present “Roast in the Garden,” a dish that highlights the flavors of Argentine meat using a variety of vegetables and condiments. Grimberg stated, “It will have everything a good plate of Argentine meat should have, and that it be simple, rich, and surprising.”

The IPCVA also provided insights into the internal consumption of bovine meat in Argentina. According to the IPCVA, in 2022, the average consumption of beef per inhabitant per year was 49 kilos. Beef remains the main meat choice for Argentines, followed by chicken (48 kilos) and pork (17 kilos). The most popular cuts of beef include roast, vacuum, minced meat, and Milanese. Additionally, during the winter, there is an increased consumption of cuts for stews and stews.

Grimberg addressed the impact of the growth of vegans, vegetarians, and flexitarians on meat consumption. He noted that these trends have remained stable in recent years, with vegetarians and vegans representing 7% of the Argentine population and flexitarians constituting 23%. As a result, consumers have become more selective in their meat choices, opting for leaner cuts and reducing the frequency of beef consumption.

Caminos y Sabores is a highly anticipated event for culture and gastronomy enthusiasts, offering an opportunity to discover the authentic flavors of Argentina and learn about the creativity of entrepreneurs and artisans. While beef continues to be the preferred choice for domestic consumption, the rise of vegetarian, vegan, and flexitarian trends has brought about a change in consumption habits.

The IPCVA’s participation in Caminos y Sabores aims to showcase the significance of Argentine beef and its role in the country’s culinary heritage.

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The IPCVA’s participation in Caminos y Sabores is part of its ongoing efforts to promote Argentine beef and increase its consumption both domestically and internationally. The institute will also have a booth at the fair, where visitors can learn about the different cuts of Argentine beef and its unique qualities.

Argentine beef is renowned worldwide for its flavor and tenderness, thanks to the country’s ideal climate and grazing conditions. The IPCVA works closely with producers, processors, and exporters to ensure that the meat meets the highest quality standards and is able to compete in global markets.

Caminos y Sabores is an important event in Argentina’s culinary calendar, attracting thousands of visitors each year. It showcases the country’s diverse regional foods and beverages, as well as traditional cooking techniques. The fair also promotes small-scale producers and artisans, providing them with a platform to showcase their products and reach a wider audience.

By participating in Caminos y Sabores, the IPCVA hopes to raise awareness about Argentine beef and its role in the country’s culinary heritage. The institute believes that by showcasing the versatility and quality of Argentine beef, more people will be encouraged to include it in their diets, both at home and in restaurants.

The IPCVA’s presence at the fair will help to strengthen the image of Argentine beef as a premium, high-quality product and further establish it as an integral part of the country’s gastronomic culture. Through its various activities and initiatives, the IPCVA continues to support the growth of Argentina’s beef industry and ensure that Argentine meat remains a favorite among consumers worldwide.