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Instagram launches stories longer than 60 seconds

Instagram allows you to post 60-second stories

As reported TechCrunch, Instagram gives users the ability to upload longer stories to the platform. This feature was tested at the end of last year, like This was revealed by Matt Navarra on Twitter, is now available to all users around the world. Therefore, when you post a video of less than 60 seconds in Story, it will no longer be split into multiple 15-second segments.

Information confirmed by a Meta spokesperson who told TechCrunch: “We are always working to improve the Stories experience. Now you will be able to watch and create stories continuously for up to 60 seconds, instead of being automatically cut into clips of 15 seconds “.

Longer Instagram Stories are a nice addition for users. On the one hand, they will be able to post uncut videos in Stories, and on the other, viewers won’t have to compulsively click to skip many video segments in Stories that potentially don’t interest them. However, the ability to post long stories can be confusing between Story and Reel on Instagram, both of which allow for 60-second videos to be posted.

Instagram continues its conquest of the short video format

This novelty regarding the Stories follows the possibility of post Reels up to 90 seconds, launched in June on Instagram. In addition, the social network has also ensured that videos of less than 15 minutes posted on the platform are automatically transformed into coils. All of these additions contribute to Instagram’s strategy of competing with TikTok in the short video market. A strategy that has not yet really paid off according to the latest information reported by the Wall Street Journala few days ago.

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