Instagram made two new features that were previously popular on TikTok.
JAKARTA – Instagram’s efforts to compete with TikTok through Reels are becoming more and more real. Especially with the emergence of two new features, namely “text-to-speech” and “voice effect”.
“Attention Reels Creators! We know that using voice and audio is one of the most fun aspects of making Reels! So today we are launching two new audio tools called voice effects and text to speech,” wrote the @creator account.
In their description, they explain that “text-to-speech” is a feature that can be used in Reels cameras. From this feature, it can generate automatic sound from the text written by the creator.
The voice used is also not the voice of the content creator or creator, but the voice that has been provided by Instagram. So that the video will seem creative, fun, and funny.
To use it, content creators simply open the camera, record or upload videos that are already in their gallery. Then make writing using the “text tools”, and input it into the video.
After that, press “text bubble” to access the sticker menu, and select “text to speech”. There will be two voting choices for creators to decide, before finally uploading their Reels videos to the general public.
Meanwhile, the “voice effect” feature, as the name suggests, will present various effects to change the voice or voice over made by the creator of the video. This feature is already available in the audio control, along with various other features that function to adjust the sound in the video that will be posted.
For social media users, especially those who are active on Reels and TikTok, they must be aware that these two new features launched by Instagram are already very familiar on TikTok.
Initially, features such as “text-to-speech” were introduced with the aim of helping users with visual impairments. So that they can still know what is written in the video, simply by hearing the sound produced by the feature.
But after its appearance, the feature on TikTok is actually popular among general users, without any limitations. The automatic sound that seems stiff from this feature, makes many people use it, because it is considered entertaining, funny and increases the attractiveness of the content or videos they make.
The popularity of text to speech on TikTok also made the Chinese social media company sued by the person behind the voice used in the feature. Because it is considered to use his voice without permission.
Because of these demands, then TikTok inevitably has to replace that person’s voice with someone else’s voice.
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