In the top 25, Kohli holds the second spot for Indians with the highest brand value, trailed by Allu Arjun and Rashmika.

Bollywood actor Ranveer Singh has overtaken Virat Kohli to top the list of Indian celebrities with the most brand value by financial advisory firm Kroll. Bollywood actor Akshay Kumar is third in the list. Alia Bhatt and Deepika Padukone are at the fourth and fifth positions.

Virat Kohli has been on the first position in the list since 2021. For the first time, South Indian stars Allu Arjun and Rashmika Mandana have made it to the top 25. From the field of sports, India’s Olympic gold medalist Neeraj Chopra, badminton player PV Sindhu and Sachin Tendulkar have made it to the list.

Ranveer Singh’s brand value is $181.7 million. Kohli has a brand value of $176.9 million and Akshay Kumar has a brand value of $153.6 million. Allu Arjun, who has made it to the list, has a brand value of $31.4 million and Rashmika has a brand value of $25.3 million. Allu Arjun and Rashmika’s brand value is shown by the acceptance of the film market outside of Bollywood. More South Indian stars are expected to make it to the list in the coming years.