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Honor Takes Aim at Apple’s Dominance in China’s Smartphone Market with Foldable Phones and MagicOS

The American company Apple dominates the smartphone market in China. Although there are many phone manufacturers in China, Apple excels in sales and is on top of revenue.

In 2022, the iPhone 13 model from Apple was the number one smartphone in sales in China, and at the beginning of this year Apple continued to outperform it with the iPhone 14 model, which ranked first in sales in the first quarter, which is enough to drive smartphone manufacturers crazy in China.

Honor

However, there is one sector within smartphones that Apple has not yet entered, which is foldable phones, which have become a demand for many buyers recently. Through the foldable phone sector, Chinese companies can outperform Apple.

When the Chinese smartphone brand “Honor” released its foldable smartphone, it showed through the presentation how angry it was with competing companies, especially “Samsung” and “Apple”, and made a comparison of the specifications of its device with Samsung Z Fold and iPhone 14. The Pro Max beats Apple in terms of battery life, wireless connectivity, and design.

Honor

Then, at the recent press conference of Honor, the honorary CEO of the company, Zhao Ming, spoke to the media about the brand’s technological research and development and did not miss the opportunity to confirm that he was targeting Apple’s strong competition in China.

And the CEO of Honor added about Apple in his comment: “When it comes to Apple, everyone says that Apple devices are not well-equipped, wireless connection is poor, and battery life is not as strong as it should be, and this is recognized by everyone. You can note that the capabilities of the standard version Always weak, battery life is very limited, but the reason it’s so expensive is because Apple has iOS and their own ecosystem that’s so strong and interconnected, it seems their iOS can cover up all of Apple’s iPhone problems.”

Moreover, Meng noted that Honor is focusing on its battle with Apple iOS with the greatly improved MagicOS 7.0, claiming that in their next steps, Honor is striving to create an experience similar to or better than iOS for the Chinese market.

Honor wants to catch up or overtake Apple in terms of sales and operating system efficiency. MagicOS 7.1 already provides a host of features and customization options, but Honor is expected to release a more efficient system in the future.

2023-07-14 19:00:50
#Honor #CEO #MagicOS #iPhones #iOS

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