He pointed out that “7-11 and Joeman launched a joint name double loss?” The Internet shook his head: the marketing was a big success | Supermarket stores search for good things | Oops

The million-dollar YouTuber “Joeman” cooperated with 7-Eleven to launch several joint-branded items, including rice balls, sandwiches, drinks and other food, which caused a lot of discussion due to the high price. A male netizen posted a post on the Internet, pointing out, “Is this wave of 7-11 and Joeman co-branding a lose-lose?” After the post was exposed, discussions arose. Some netizens retorted that “the marketing was a big success, and I will do it next time.”

A male netizen posted on Dcard with the topic “Is this co-branding with 7-11 and Joeman a lose-lose?”post, he mentioned that this time Joeman has launched a lot of luxury co-branded products, and the prices are quite high. The original PO thinks that the price is expensive, and the quality of the items is not very good. “At present, almost everyone on the Internet thinks that the CP value is not high. I really don’t want to blame consumers for not paying the bill.”

The original PO admitted frankly that due to the negative turmoil during this period, the reputations of both 7-11 and Joeman have fallen, “Especially Joeman’s signature “Joe is going to fight”, it should also affect the viewing audience (when you eat When it comes to unpalatable and expensive products, you will feel that you are a plate), and you are not a fan of Joeman, so you should pay the bill.”

The post attracted a lot of responses, and many netizens said, “7-11 will not lose. When people see that these joint-branded products are so expensive, they will have an illusion that other resident products are relatively cheap”, “Joeman The iron fans of the store will not turn black because of this”, “Almost all the purchases near Fengjia are sold out, and less than 10 of the five stores may be scrapped, depending on the region.”

Some netizens also pointed out, “A bunch of people are buying while cursing, sales and discussions are all over, the marketing is a big success, I will do it again next time”, “Think too much, the same profit will be made, and joint products will not be the norm”, ” There is a lot of voice, and there are a lot of related articles, where is the loss?”, “If there is a topic, there will be traffic, and this wave will make a lot of money”, “Why do I think it is a win-win situation, one earns traffic, and the other earns sales”.