Baldur’s Gate 3 showed the video game potential of the Dungeons & Dragons franchise. Hasbro has clearly noticed this.
The release of Baldur’s Gate 3 was a huge success not only for the creators from Larian. Hasbro, which owns the rights to BG (and the Dungeons & Dragons franchise in general), intends to invest heavily.
Expectedthat Hasbro will invest about $1 billion in the development of AAA games: this amount will be distributed among Hasbro studios that make various projects.
The events of some projects take place in the Dungeons & Dragons universe, but not all – there will be something new.
For example, it is known that Archetype will receive investments: the studio is led by the developers of the first parts of Mass Effect; and also Invoke Studio: working on some kind of “big game” in D&D.
Hasbro also has non-D&D products, like the AAA game GI Joe Snake Eyes from Atomic Arcade or a certain project from the team Skeleton Key (they don’t want to reveal all the secrets yet). Many may still know Hasbro from the Monopoly franchise: it recently became known that the free-to-play game Monopoly Go (2023) was able to earn more than $2 billion, while investing about $500 million in advertising.
