Grocery Exchange, Grocery | The chains that crush Kiwi, Rema and Extra for goodies:

Europris strikes as the winner of the price test of goodies this week.

Every Saturday, there are more people who have good offers on goodies, and some can therefore boast better offers than the low-price chains.

While you have to pay NOK 14.90 at the low-price chains, you can get snacks for NOK 10.90 per hectogram at Europris every Saturday. But Europris is far from a great winner. In second place is Shell with NOK 11.10 per hectogram as Saturday price.

– There is a lot to save here. All money goes, says Rune Nikolaisen, who is behind Gjerrigknark.com.

See the prices at the various stores below:

Attract customers

He believes, however, that goodies on a fixed day a week are the shops ‘and petrol stations’ way of getting more people to shop with them. The low-price chains, on the other hand, do not run offers on small items on a fixed day of the week.

– It is a good way to attract customers. Europris has been offering snacks on Saturdays for a long time, and then it has settled with people – so they know when it’s cheap there. Then Europris will attract more customers than they would otherwise have, says Nikolaisen.


GJERRIGKNARK: Rune Nikolaisen believes that small items on one specific day a week can be counted as lure offers.
Photo: Bjørn Kenneth Muggerud

He believes they are betting that people’s impulse control fails, and that they buy something else when they are already in the store.

– That’s what they gamble on, he says.

Also read: New revelations about Kiwi and Menu: Has a huge advantage over the competition

This also applies to the petrol stations, even though Nikolaisen does not imagine that so many people shop there.

– I do not imagine that people storm the gas stations to buy cheap Saturday goodies for their children, he says, and adds:

– Everyone has the impression that the gas stations are deer at all, so maybe they will surprise people a little with this offer. At the same time, they may be able to get people to buy something else that is very expensive.

Also read: Now Kiwi is bigger than Rema 1000 – is Norway’s largest grocery chain

If you manage to limit yourself to buying only what is on offer, you are of course served by going where it is cheapest for the item you want.

Nikolaisen also has a good savings tip for you who want to shop small items for Saturday night – no matter where you shop.

– Bring a bag from the vegetable counter. Remember that the small bags or small boxes also weigh a little, so with a plastic bag you can save more money, he says.

– Allow to enjoy

Europris CEO Espen Eldal explains why they have chosen to sell the treats for 13.90 on weekdays and for NOK 10.90 per hectare on Saturdays.

– It is allowed to enjoy on Saturday, and therefore we have for many years chosen to differentiate the price of goodies on weekdays and on Saturdays, he says.

He says that they should be a low-price store and competitive on price, and this is part of that strategy.

– Nikolaisen believes this is a lure offer to get more people to the store, so they can shop other things at the same time. What do you think about it?

– Having a Saturday price on goodies is positive for customers, because that is when many people buy goodies. It is always the case in the retail industry that we hope that customers shop more, he says, and adds:

– We want customers to bring more of our good offers.

Also read: Full price war on the cheapest items

– Takes social responsibility seriously

Coop’s communications manager Harald Kristiansen explains why they do not follow the competitors and dump the small goods prices on the weekends.

– We have promised the health authorities that we will not start a price war on small items, but help to reduce salt and sugar intake for Norwegians. We intend to keep that promise, and it will not be compatible with dumping the price of small items, he says to Nettavisen.


Click on the image to enlarge.  Head of Communications at Coop Norway, Harald Kristiansen.  Half-close-up of him in front of a store shelf.  He is wearing a gray sweater and glasses.

CORPORATE SOCIAL RESPONSIBILITY: Head of Communications at Coop Norway, Harald Kristiansen, says that they take social responsibility seriously, and will therefore not have a price war on small items.
Photo: Halvor Ripegutu (Mediehuset Nettavisen)

This is despite the fact that they know that more people compete on price on the weekends, and that several of Coop’s customers could also imagine a lower price for small items.

– We have previously received massive criticism from nutritionists for selling cheap snacks. We can understand this and it is something we have taken to heart. We have therefore gone out and said that we must take our social responsibility seriously, and therefore run a more even price on small items, he says.

They do follow the competitors, but he believes that none of the grocery players want to start a price war on small items as a result of the criticism that has come earlier and the cooperation they have with the health authorities.

Eldal in Europris, however, sees no problem with offering snacks on Saturdays, considering the health aspect.

– There is no problem. But that is why we have a higher price on weekdays and lower on Saturdays, because this weekend it is allowed to enjoy yourself, says Eldal.


Click on the image to enlarge.  MORE EXPENSIVE: At Lavpriskjedene it costs more for goodies than it does at several others - at least on Saturdays.

MORE EXPENSIVE: At Lavpriskjedene it costs more for goodies than it does at several others – at least on Saturdays.
Photo: Nina Lorvik (Mediehuset Nettavisen)

Feel free to say your opinion in the poll before you read on, the article continues below.

Corona friendly goodies sale

After the corona pandemic broke out in Norway this spring, there were several shops temporarily stopped the sale of small items. This was because it was unclear whether the coronavirus would be transmitted through food and sweets.

In the candy shelves, people usually take the same candy spoons, the lids of the boxes of candy are in, and some also choose to take a taste, and pick up a candy with their hand.

Europris was one of those who stopped the sale of small items, but they quickly found a solution to the problem. They started selling boxes of goodies weighing between 1.5 and 2.5 kilos, with a kilo price of 99 kroner. Here there was only one black treat in each box.

Also read: – If you make this small change, you can lose 26 kg in one year (+)

Obesity expert Jøran Hjelmesæth criticized the chain for selling goodies in such large boxes.

– Large quantities and low price can tempt many to buy more than they need, and then it either stays lying down or you feel that it must be eaten – and it is not good for health, said Hjelmesæth.

Europris CEO Espen Eldal explained to Nettavisen that the large boxes were intended to be placed on the small goods shelf for sale in bulk.

– Had we had the opportunity to plan, we would have bought into smaller boxes to sell, he said.

Now, in mid-October, they have opened the small shelves, but are very concerned that it should be corona-friendly, among other things, they make sure that the spoons are changed frequently.

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