GQ 300TH x Mercedes-AMG 55th Anniversary : The Initiation of Initiation

[SPECIAL] When maintaining evolution becomes an innate instinct, you can be the first to be the first and be brave.

As the times evolve, GQ continues to fine-tune the definition of masculine style and create market influence, while Mercedes-AMG, Mercedes-AMG, a high-performance sub-brand of Mercedes-Benz, continues its dedication to automotive craftsmanship and challenge the ultimate in luxury performance. The pursuit of innovation and the courage to overcome are the common genes of these two brands.We have always believed that only by changing the status quo can we sublimate, refine and overcome limits.

Mercedes-AMG is celebrating its 55th anniversary this year. In the spirit of “Changing the game”, will continue to develop more legendary high-performance luxury works and will collaborate with the GQ 300 edition to “create”, “experience”, “influence”, “cross-border” “The four chapters pass into reviews the results and votes along the way, and those key moments of change make people understand deeply that only the courage to break the picture can be the game changer!

Chapter 1 | Creating an initiation, breaking the market framework and reshaping the boundaries

GQ awakens the inner depths of men with a chic style

The things that people get used to can be the barrier to enchantment in the pursuit of perfection. Taking the cover of men’s fashion magazines for example, idols, actors and singers are familiar SOPs, but they have also become a practice. GQ chose a different path to start. In 2001, he invited the political stars of the time to turn the cover. Tough political figures have been integrated into a new style. Through a diverse and profound male thinking, it was like exploring the other side of the first moon, and letting the audience see politics. The characters are unknown, but lively and interesting alternate appearances.

Not only that, GQ transformed the MOTY Man of the Year award ceremony into a platform for creating concepts. Incorporating the concept of montage into the event to increase audience participation. For example, in 2016, the Huashan Night Museum specially introduced the “JUMP IN! Adult Only Play Ball Pool” from the UK, which can accommodate more than 90,000 white balls, and jumped off the platform. After sinking into the ball pool, all pressure is instantly relieved. Not only does it attract more than a thousand people to participate, but GQ also uses it to redefine the term “man of style”, and deeply stimulates the inner depth of men with innovative ideas.

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