The New Year’s Lottery advertising of the Staatsloterij, with a leading role for the hedgehog Freddie, was named the winner of the Golden Loeki on Thursday. The prize was awarded for the 25th time. Last year the prize for the best advertising of the past year also went to an advertisement of the Staatsloterij.
The advertisement was made by the advertising agency TBWA NEBOKO.
Disneyland Paris and the Albert Heijn Christmas advertisement are the winners of the Silver and Bronze Loeki, respectively, the prizes created especially for the anniversary edition of the advertising prize.
The Disneyland Paris advertisement revolves around a young duckling who gets hooked on the Donald Duck. The Albert Heijn commercial features the Christmas dinner by supermarket manager Ilse, a role of actress Randy Fokke.
Among the other nominees were OHRA, Jumbo and PLUS, among others. The prizes were awarded in Theater Amsterdam.
The winners are 50 percent determined by the public and the other half by a public panel from research agency GfK.
Previous winners of the Golden Loeki, which has been awarded since 1995, include KNGF Guide Dogs (Take that wallet), Albert Heijn (The farewell of branch manager Van Dalen), KPN (Good morning) and Heineken (Walk-in Fridge). KLM was the first winner of the prize.
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