3000m2 dedicated to cosmetics on two floors … For the opening of her first New York flagship, the creator of the brand, Emily Weiss, see the big picture! And for good reason, the businesswoman offers herself the 123 Lafayette Street, address where his company had been founded 4 years earlier, and where it had a showroom. In order to provide an experience “in real life“to the many fans of Glossier, Emily Weiss chose the architects of Gachot Studios and Peterson Rich Office for space planning with the main idea: interaction. This first boutique, designed in the brand’s immaculate codes, and faithful to its signature white-pink-red color palette, will indeed have personalized surfaces including a wet area to make you feel like you are in your own bathroom! The famous Boy Brow will also have a dedicated room to open the conversation between clients and share beauty tips. Another novelty is that it will be possible to start an order in store and complete it online. One thing is certain, the brand continues to strengthen the link with its customers, after the opening of a French e-shop on October 23 …
Glossier Flagship Store, 123 Lafayette Street, New York
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