From Podimo to Spotify, the podcast also conquers politicians

The pandemic has served as definitive push for podcasting in Spain. Currently, podcasts generate revenues of 1.3 billion dollars and experts expect this amount to multiply by six, up to 8 billion, by the year 2030, according to data from the Podimo platform.

We listen to them to entertain us, to inform us, to accompany us and learn new things while we do other tasks … And we enjoy history programs, journalistic documentaries, entertainment or political conversation, all genres have a place among a growing number of Spaniards who join this way of consuming content.

But this great undiscovered market is also attracting media and political figures. If a few weeks ago you were the former president of United States, Barack Obama, and singer Bruce Springsteen who threw themselves with their program “Renegades: Born in the USA” on the Spotify platformNow the former president of the Spanish Government, Felipe González, arrives at the hands of Podimo. The former first lady, Michelle Obama, and the former secretary of state also have their own podcast. Hillary Clinton, if applicable on the platform Submust.

Podimo is a podcast platform that landed in Spain in mid-2020. Nicknamed ‘the Netflix of the podcast’, the application offers personalized recommendations to its users and a way to monetize content for creators. In addition to Spain, it is present in Denmark, Germany and a score of countries in Latin America.

“We are pleasantly surprised by the high level of adoption that the paid podcast is having in Spain,” says the general director of Podimo for Spain and Latin America, Javier Celaya, in the last article that the platform has published on its website. “Listeners spend an average of 15 hours a month listening to podcasts and audiobooks.”

The podcast of former President González, ‘Infrequent tunes’, is proposed as a space for reflection on current political, economic and social issues, they explain from the Podimo platform.

In the field of audiobooks, precisely, the audio platform of Amazon, Audible, has launched several products from well-known Spanish actors such as José Coronado or Michelle Jenner. In their case, they give voice to the works Sherlock Holmes Y Alice in Wonderland, respectively.

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