November 14th, Fallout 76 release day, is officially recognized as Reclamation Day in West Virginia. Since Bethesda den State as a setting uses, they previously worked with a tourism office to target Fallout 76 players.
To coincide with the release, Bethesda shared a picture of the public notice signed by Governor Jim Justice and Secretary of State Mac Warren on Twitter. By doing official document It is written that Fallout 76 introduces the mountain state to a unique audience, Bethesda has partnered to promote the game, and also what famous buildings and mythological creatures from the US state it uses.
Link to Twitter content
Furthermore, so the proclamation, all citizens are encouraged to visit West Virginia and those known from the game Attractions to see in reality. You should also extend your stay outside of Vault 76 to see the further advantages of the state.
“Reclamation Day” is not a public holiday
West Virginia residents still have to go to work that day and cannot use it to play fallout from dawn to dusk. So it is not a holiday, but one Remembrance day. Every resident can also apply for corresponding days using the online form. “Reclamation Day” is definitely a nice and somewhat unusual PR campaign.
Fallout 76 – West Virginias Myths and Monsters: The Best Locations in the Online Game (Plus)
Similar official partnerships have existed before, and other regions have also used modern media such as video games to stimulate tourism. In Japan, for example, the government started the “Cool Japan” initiative with the aim of Cultural industry to strengthen the country with »Japanese Pop Culture« as a key element. In addition to anime, this also includes games such as Pokémon.
For example, the city of Kuki in Saitama Prefecture officially sold T-shirts from the manga and anime “Lucky Star”. Before that, a commission from the prefecture even thought about adapting the official school uniforms to those of the well-known series. In 2016, 88 anime attractions were officially designated as “animation spots” in order to promote the country’s tourism industry.
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