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Facebook: Mega companies boycott advertising – because of hate posts – economy

The online giant Facebook is under intense pressure!

Mega companies such as Coca Cola, Unilever and jeans manufacturer Levi’s have stopped all their advertising on the platform. In total, more than 90 companies are participating in the advertising boycott.

This is fatal for Facebook: the network earns almost all of its money from advertising.

Trigger of the uprising: There is too much hatred in the network!

In the course of the current racism debate, the economic giants are demanding that Facebook control the content on the platform more closely.

For example, complaints from users who are discriminated because of their race or religion should be examined intensively.

Facebook has now given way

Platform boss Mark Zuckerberg (36) announced the following changes:

▶ ︎ Claims that people of a certain “race, ethnicity, national origin, religion, caste, sexual orientation, gender identity or a certain immigration statute pose a threat to physical security, health or the survival of others” are prohibited.

▶ ︎ “Immigrants, migrants, refugees and asylum seekers” should be protected from advertisements that they represent as inferior or despicable.

Photo: dpa-“data-zoom-src =” https://bilder.bild.de/fotos/facebook-chef-mark-zuckerberg-36-201336822-71539146/Bild/1.bild.jpg “/>

Facebook-Chef Mark Zuckerberg (36)Photo: dpa


Tightened measures also for politician posts

In certain cases, Facebook also wants to mark messages from politicians in the future if they violate the rules of the network.

Zuckerberg: “A few times a year we leave content that would otherwise violate our rules if the public interest is greater than the risk of damage.”

The content should be marked accordingly in the future, but not removed.

Zuckerberg emphasized that there are no exceptions if messages could lead to violence or oppression of the right to vote. Such content would be deleted. The Facebook boss referred to the election campaign for the US presidential election in November, which should be particularly “heated”.


Posts by US President Donald Trump (74) have repeatedly caused a stir in the past few weeks. Most recently, Twitter repeatedly hid Trump tweets behind a warning about “glorifying violence” or “abusive behavior”.

Twitter also subjected the President’s posts to a fact check.

Facebook, on the other hand, did not take any such measures – and was widely criticized for it.

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