The constant struggle between the different social networks to maintain greater popularity among users is something that we notice more every day in the middle, where one platform releases a new tool or function and it does not take long when the other is implementing it as well, But it is something natural, since not staying at the forefront regarding the needs of users and maintaining the fight against the demands of the competition, can be the trigger for oblivion; That is why one of the most popular social networks comes with news, we are talking about Facebook, where enter the short video, although with this cannot stop the growth of TikTok.
The great popularity of short videos
It is no secret that thanks to the short videos, the platform TikTok It has managed to make a field in the world of social networks and not only this, since it has had great success and popularity throughout this world, something with which it has given war to its competition.
Now with the endless search for Facebook for taking its competitors out of the way through the copying of its functions, where it now has Reels, like the ones you find on TikTok, something that was to be expected and that has managed to have an impact on the networks with this new launch. However, you may wonder what is not so novel since Instagram, which is its property already handles this function and yes, it is not, but from now on you will also be able to see the short videos on Facebook.
So, taking up the Facebook Reels, initially it will be available in the United States for both operating systems Android how to iOS and said Reels can consist of music, audio, effects and much more, and you will see them in News Feed or in Groups. Additionally, when you see a Reel you can easily follow the creator, give I like it and comment on the video or share it with your friends.
On the other hand, Facebook is testing the possibility for Instagram users to have their recommended Reels in the main Facebook application, which points to a future integration between the two applications; Even like Instagram Reels, full-screen and immersive ads are coming soon between Reels to help entrepreneurs.
Finally, the Reels on Facebook come with augmented reality effects, timers and countdowns, the possibility of speeding up or slowing down the recording, support for joining several clips in a single Reel and the possibility of using your own audio or from the music library of Facebook.
As you can see, the fight to maintain leadership in social networks does not stop and new implementations are arriving in applications every time, which makes this medium more interesting, so we will keep you informed of the advances that are given.
