Euphoria versus cost calculation: restart in retail: who is opening again?

Wormland advertises the reopening of selected branches via a newsletter.

Do everyone participate? From April 20, shops with a sales area of ​​up to 800m² may open again, but this does not mean that all dealers are included in the first wave of reopening. There is too much concern that the desired frequency will not appear while the entire cost apparatus is being restarted. Is it worth? Who opened? Who is waiting An overview.

Primark lost 100% of sales in Germany and the other markets affected by the shutdown. The reason for this: The Irish discounter does not have an online shop. And even now, when the fashion trade is slowly ramping up, Primark is initially left out because all branches are well over 800 m² in size. The company obviously cannot imagine a partial opening of the houses, which is permitted in some federal states. A spokeswoman explains that the chain store is of course preparing for the restart, but at the moment it is still closing all 31 German stores.

The Danish womenswear label Vero Moda (Bestseller Group) has started up its activities in Germany. Brand Director Jesper Reismann said that all stores that were allowed to open due to official regulations have started again today. Specifically, this is 179 of the 243 stores nationwide. Around half of the reopened stores are partner stores. According to Reismann, the major challenges in restarting are the management of goods flows and logistics.

mango On Monday, according to a spokeswoman, reopened some of the stores in parallel in Germany (22) and Austria (4). On April 22, 16 more are to be added in Germany. On Monday, April 27, when the stores in Bavaria are allowed to reopen, four Mango branches will start again. As of the end of April, a spokeswoman expects a total of 46 stores to be open in Germany and Austria. Due to their size, all other stores are not yet scheduled to reopen.
Beyond that, the brand is starting up operations in Europe again. The first countries in which these reopening took place were Austria and the Netherlands, where the authorities had approved the opening of 4 and 16 shops, respectively. The remaining 16 stores in Holland are expected to be added this week, as well as 27 stores in the Czech Republic, Latvia, Georgia, Cyprus and Ukraine.
In addition to these points of sale, there are 62 stores in 17 countries where the COVID-19 pandemic had less impact. The shops were never closed there, including Finland, Norway, Sweden, South Korea, Indonesia and Belarus. In addition, 53 other points of sale in countries like China have been reopened in the past few weeks, and Mango now has over 135 reopened points of sale, and it is anticipated that the number will increase by approximately 483 to 621 in the current month of April.

The womenswear chain Orsay plans to reopen around 50 stores in a continuous and comprehensive coordination with the federal states from Monday. These are all legally possible shops under 800m², which are not in shopping centers. Orsay boss Matthias Klein emphasizes that the security concepts have been adapted in accordance with all nationwide requirements.

S Oliver plans to reopen 34 stores this week, including four CommaStores and six stores from Liebeskind Berlin, says the S.Oliver Group on request from TW. Above all, the different handling at the state level poses enormous challenges, says the company. The same applies with a view to the hygiene regulations and special regulations in some cities and regions. “We developed a safety and hygiene concept early on, which takes current standards into account and, if necessary, is adapted to the individual requirements of the federal states or cities. We are well equipped to offer our employees, customers and service providers a secure basis for staying in our stores. That is an absolute priority for us at the moment, “says Mathias Eckert, Managing Director Sales at S.Oliver.

Even the menswear chain Wormland opens its gates again, but does so in stages. Most Wormland stores (Bremen, Dortmund, Frankfurt, Hamburg) as well as all Theo branches will be open again from April 20, Wormland in Berlin should follow on April 22, the company communicates for the stores in Munich, Nuremberg and Oberhausen no official appointments so far.

The shoe provider Lloyd wants to open its own shops again from Monday. Managing Director Andreas Schaller announced this in a video on the Linkedin network. In the article, Schaller does not say exactly how many stores are involved. According to the company’s website, Lloyd operates a total of 28 own stores, including stores in shopping centers, such as the one in Frankfurt’s MyZeil.

The laundry manufacturer Mey has developed a differentiated plan for its different branches. After that, most of their stores will open on April 20, sometimes with shorter opening hours. For two branches in Berlin, Wednesday or Thursday of the coming week are planned. Only on April 27th will Mey open its stores in Bamberg, Regensburg, Nuremberg and Rottach-Egern. The business in Salzburg is already running again. We open our stores in compliance with all hygienic requirements, “comments the company on the steps.” We have enough mouth-nose masks, too. ” The makers allude to their own production, which was converted to masks at an early stage. The company also reports: “We offer a personal shopping service for all customers who, despite relaxed guidelines, are not yet able to dare to go to the store or cannot come for health reasons. The customer can get advice on the offer in the local store both by phone and via WhatsApp and can receive a selection shipment at home if desired. “

There is also a reopening Classico with 13 stores in Hamburg (all under 800m²). Posters in the shop windows indicate distance and how many people are allowed in the respective shop. Medical masks, which Managing Director Harald Heldmann obtained from Asia, are to be sold piece by piece and as a box of 50 in the Classico shops. There are also fashion masks made of compressed cotton fabrics with wordings and motifs from Portugal, which Heldmann also makes available to other retailers. A box with five masks costs 25.90 euros on the EK.

The chain store Bailly Diehl opens twelve of its 14 shops in the Rhein-Main area (all under 800m²). The shop in Aschaffenburg (Bavaria) and the store in Frankfurt Airport have yet to remain closed. The frequency in the first hours is “good”. “We shouldn’t be dissatisfied,” says owner Michael Bailly. “We have no feeling about the frequency, the first week will be a test phase and some customers are certainly braver than others. Here you have to pretend to be sensitive – both for customers and employees as well as for the company – and keep an eye on costs, for example through reduced personnel planning and opening times. We currently expect 30 to 40% drop in sales in April in the last two weeks. ” All branches start with shorter opening times (10 a.m. – 6 p.m. instead of 10 a.m. – 7 p.m. or 8 p.m.). “This way we avoid multiple shifts and a larger workforce, and we also minimize the contact rate. We have also followed the guidelines for customer and employee protection, i.e. Minimum distance 1.5m, disinfection island at the cash register and regular disinfection, masks for all employees. Each tried-on article is steamed off by us after the try-on with the steamer, in order to offer the greatest possible security. “Meanwhile, Bailly Diehl continues to offer Instagram shopping and personal shopping. Bailly:” For everyone who cannot or does not want to come at the general times . “

Queues in front of the Zalando outlet in Frankfurt

Zalando has reopened some of the eight outlets in Germany in Hanover, Hamburg and the premium segment in Frankfurt am Main. “We have introduced different measures to comply with the distance and hygiene regulations – similar to those in a supermarket. These include, for example, plexiglass panes in the checkout area and changing rooms, floor markings that remind people to keep their distance and the provision of disinfectants throughout the store, and employees wear masks, “says a Zalando spokeswoman. The number of customers in the stores is limited, so that there were already queues on Monday morning. “Using our digital communication channels, we asked customers for support in implementing the security measures, for example by paying cashless and also wearing a face mask.”

With shorter shop opening times, women’s wearers go Oui from Munich to the start. First on Monday in Düsseldorf and Cologne with their own shops. The Munich monolabel store will follow from April 27th. Franchise partners with Oui shops also offer their customers private shopping appointments and will not be open all the time. With personal advice you want to score points and thus avoid any reductions. Fresh goods from the April delivery date should also spread a summer mood. Also Cinque opens seven stores and get started with a welcome campaign – without discounts.