Elon Musk’s X Launches Television App for Amazon and Samsung Smart TVs
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Musk’s X Targets YouTube with TV App Launch
In a bid to compete with YouTube and recast itself as a video platform, Elon Musk’s X is launching a television app for Amazon and Samsung smart TVs, according to a source familiar with the matter.
X’s TV App and the Quest for Long Videos on a Bigger Screen
Musk’s plan is to encourage users to watch “long videos on a bigger screen” and to expand X’s appeal to online influencers and advertisers. Inspired by YouTube’s TV app, the new X TV app is set to launch next week, offering a similar user experience.
Challenging Key Competitors and Embracing a Video-First Approach
Musk is determined to compete not only with YouTube but with other platforms such as Twitch, Signal, and Reddit. X’s TV app is part of a broader strategy to position X as a leading player in the streaming video market. Earlier this year, X declared itself a “video-first platform,” introducing a video feature similar to TikTok’s infinite scroll.
Musk’s Focus on Media Celebrities and Online Influencers
X has already signed deals with prominent figures like former CNN anchor Don Lemon and Fox news pundit Tucker Carlson. Musk encourages content creators to migrate their video content to X, highlighting potential enhanced ad revenue streams and X’s increasing user base.
Competing with YouTube’s Dominance
X faces a challenging task in competing with YouTube, which holds a significant share of the U.S. viewership, especially on TV screens. However, X aims to attract creators by providing lucrative rewards. YouTube Shorts, the platform’s TikTok clone, has experienced a surge in viewership on connected televisions.
Struggles and Potential for X
Despite its efforts, X has faced a drop in usage and lost major advertisers. Musk’s controversial statements and a decline in valuation have impacted the platform’s reputation. Currently, X relies on low-quality marketers and spam accounts for ad revenue.
Conclusion
X’s launch of a TV app for Amazon and Samsung smart TVs marks an important milestone in its quest to compete with YouTube and establish itself as a video platform. With a video-first approach and a focus on media celebrities and online influencers, X aims to attract both users and content creators. However, challenges lie ahead as X grapples with declining usage and the need to rebuild trust with advertisers.
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