With the deconfinement, we go back to the hairdresser, we take care of ourselves, we make ourselves beautiful! The French cosmetics group – which includes many well-known brands such as Garnier, Biotherm or Vichy – notes a return of customers to the shops and an increase in purchases.
Her hair care and hair color sold very well, as did creams and makeup products. So much so that Jean-Paul Agon, the boss of L’Oréal, is betting on a return to growth for the group at the end of this year, while with the coronavirus, L’Oréal has seen its world sales fall by 4%. After this epidemic, the brand wants to further develop online commerce. L’Oréal also promises to put a little more emphasis on sustainable and ethical products, in particular by making its shampoos and creams closer to consumers.
The other products do not necessarily know the same craze. For example, clothing is worth it. On the other hand, the signs which equip the house, such as DIY, gardening or furniture specialists benefit from good attendance. During the confinement, the French have rediscovered their accommodation and they continue to take care of it. On the automotive side, there is a thrill: the French are back in car dealerships, Certainly, 2020 will remain a difficult year for sales but they are leaving slowly, boosted by the environmental bonuses and bonuses of the government which wants to encourage purchases of hybrid or electric cars.
Over the first ten days of June, for this type of vehicle, registrations increased by almost 90% compared to the same period a year ago. These signals are all the more important since household consumption is one of the main engines of French growth.
And the challenge is also that the French use their savings. It is even essential to restart the economy. The more money put aside during confinement, the more it will restart the machine. But the problem is that the French continue to play the ants, even today, and billions of euros sleep on the accounts, the Livret A and the Livret of sustainable and united development. However, it is money available at any time. The government is considering incentives to encourage the French to use it, to consume, to have fun and to be, in short, a little more cicadas!
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