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Cristiano Ronaldo would have refused the colossal treaty with Saudi Arabia to make it an image for the tourism industry, a refusal that does not surprise Olivier Da Lage, a specialist in the Persian Gulf, for him, diplomacy suffers from the image of the kingdom as part of its internal and regional policy
257 million Instagram followers in 2021 are worth gold To take advantage of the coincidence, Saudi heads of state and government offered the world’s most visited man a contract worth around six million euros per year in this app: Cristiano Ronaldo, according to the Telegraph
Exclusive: Cristiano Ronaldo rejects lucrative offer to promote tourism in Saudi Arabia Trade is estimated to be worth around € 6million (3million) per year, Lionel Messi / @SamWallaceTel https: // t was also offered co / TDAGYoP5Du
The Saudi tourist office has reportedly made an offer to the footballer to promote the country to the world. The slogan of the advertising campaign has already been found: “Visit Arabia According to the provisions of the proposal, the footballer were forced to go there in an advertising context The proposal was reportedly rejected by the Portuguese striker, also according to the Telegraph, the superstar Lionel Messi would have been approached and would also have denied it
Refusals that do not surprise Olivier Da Lage, editor-in-chief of Radio France Internationale (RFI) and specialist in the Arabian Peninsula.
And this problem does not date from yesterday, recalls the journalist, for whom “the bad image of Saudi Arabia has a somewhat permanent aspect which must give it back its image. This is what the authorities are trying to do ”
According to him, the kingdom has long been trapped in an image shaped by its national and regional policies. Within its borders, the country is seen by some as a harsh conservative society where individual freedoms are stifled, and several acts confirm this, including the Khashoggi and Al-Hathloul Falls The former was an opponent in exile He has killed and cut up at the Saudi embassy in Istanbul The second is an activist who was arrested, jailed and reportedly tortured for driving a car while women were still driving in the oil monarchy was banned Saudi women are not authorized to drive a vehicle since June 2018!
Externally, many government agencies and non-governmental organizations criticize the kingdom for its military intervention in Yemen and its involvement in other regional conflicts, for example in Syria, where Riyadh has been accused of supporting jihadist groups.
If Western countries generally recognize the existence of these problems with Saudi Arabia, none of them seems to want to completely sever its links with the kingdom, an important market especially for arms sales.
However, Saudi leaders are keen to improve their image in order to develop their tourism market and attract investment Hence the process of recruiting celebrities without changing anything internally. But the process has its limits, says Olivier. From location:
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Our interlocutor qualifies this diplomacy as “fairly classic” of the Persian Gulf States: use the important means to attract influential personalities such as politicians, artists, athletes or even journalists.
The organization of major sporting events also aims to restore the image of Saudi Arabia. After Dakar 2020, the country will host a Formula 1 Grand Prix this year. In football, Saudi Arabia has played in the Spanish Super Cup in recent 2020 and the 2018 and 2019 Italian Super Cup.
After Donald Trump left the White House, the future of relations with the new US administration is unclear:
And the situation for the kingdom is likely to worsen. Now there is talk of a release of the CIA report on the Khashoggi assassination attempt A piece Trump allegedly deleted The document was said to have been Mohammed bin Salman according to reports a press leak would be directly affected
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Ebenemagazine – Ronaldo rejects Saudi Arabia’s golden bridge: monarchy fights to restore its image
Ref.: https://fr.sputniknews.com/international/202101251045129038-ronaldo-refuse-un-pont-dor-des-saoudiens-la-monarchie-peine-a-redorer-son-blason/
