Dutch New York Pizza gets Norwegian owner | Financial

The Norwegians take a 75 percent interest in the chain, which has a value of 145 million euros and has its head office in Amstelveen. The current owners hold 25%.

According to Philippe Vorst, CEO and co-founder of New York Pizza, the acquisition will allow the chain to grow faster than if the company were trying to do it on its own. The acquisition is still subject to customary approvals. The transaction is expected to close in the third quarter of this year.

New York Pizza has a total of 232 outlets run by franchisees. Of these, 229 are located in the Netherlands.

Expansion continues

At the end of last year, a first branch was opened in Leuven, Belgium. In Belgium, at least five more sales points are to be added this year. New York Pizza also has two locations in Cologne, Germany.

Also part of the agreement is the maker of pizza dough Euro Pizza Products, which also purchases and distributes other pizza ingredients and spices to the points of sale. The dough is already exported to 18 countries. Finnish pizza chain Kotipizza, already owned by Orkla, is the largest external buyer of the dough.

New York Pizza is headquartered in Amstelveen and currently employs 75 people. The company will remain an independent part of Orkla’s Consumer & Financial Investments division. Side by side with Kotipizza, or so it sounds.

New York Pizza sold 11.5 million pizzas last year and generated a turnover of €54.7 million. This includes the income from dough production.

Since 2008, the chain’s turnover has grown by 12% year on year, partly due to the opening of new points of sale, but also by selling more pizzas per branch.

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