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Due to the free distribution of games, Epic is losing billions, the strategy will not change

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The outcome of the legal battle between Epic and Apple will have a major impact on the shape of the entertainment industry (see our article), but we can already learn a lot of interesting information. Journalists PC Gamer magazine they were able to read from the court-submitted documents how much Epic costs their business strategy of establishing time exclusivity and distributing free games.

Fortunately, after two years, the emotions around the Epic Store have cooled.

And it’s definitely not small, at the end of this year they will reported a loss of $ 600 million (approximately 13 billion crowns). The head of Epic Tim Sweeney He confirmed the numbers on his Twitter profile, replacing the term “losses” with the more optimistic word “investment.” This would indicate that there will be a lot of people who have no problem buying games outside of Steam, even though his business is far more sophisticated.

The Epic Store was launched more than two years ago, but is still missing elementary functionssuch as shopping cart or promotion of achievements. On the other hand, developers praise its existence, offering them far larger shares of sales and in some cases a guarantee of minimum profit. He handed out over a hundred great games to players for free, including such games as Grand Theft Auto 5 or Kingdom Come.

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