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Discover BeReal, the anti social media application – Periodico PublicidAD


Haven’t you heard of BeReal? This is the anti social network application that has begun to gain strength. The difference that this platform proposes is to share the day to day of each person in a real way. As it does? Taking pictures using the front and rear cameras at the same time. In this way, nothing can be hidden, even if the user wants to.

BeReal emerged in France during 2020, but in recent months it has seen a veritable barrage of downloads around the world. If you did not know this app, it has become the new fashionable social network of the Generation Z. It stands out for its commitment to authenticity. During the week of July 11, it got 1.7 million downloads. In fact, it is in the iOS App Store in first place in the Top Free Apps section, while Instagram is in sixth place.

The way to use this app is very simple. Every day, at a random time, the user receives a notification on their mobile with a time limit of 2 minutes to take a photo of what is in front of them, and another of their face. Thus, the photos are taken without being able to plan it, or pose or study the environment well. You can replay the BeReal as much as you like during the two-minute countdown, but once it’s posted, you can only delete it and replay it once.

If at the time they send the notification, the user is not available to share the image, they will not be able to see the updates they make and they will only be able to see them when they publish a new photo.

Another feature of the application is that it only allows you to share photos for 24 hours, something like what Snapchat has. The person who uploads the image will be able to see the catalog again, but the friends will not.

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