Snapchat will pay creatives – De Standaard

The Snapchat photo app is launching a new feature soon. Spotlight will show users a stream of public posts personalized through an algorithm. That concept is quite similar to Tiktok’s ‘For you page’, with one difference: Snapchat will divide a million dollars per day among the most popular posts. In this way, the company tries to keep creatives with them, now that competition from Tiktok and Instagram increases. (ndl)

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