DTAC-School.-Architect Chulalongkorn University-Boonmee Lab Joining forces to research the potential of tourism in provincial cities after “Mobility Data” reveals 3 important ways to promote secondary urban tourism in the country: 1. Attract short-term tourism ray or microtourism. 2. Promotion of overnight stays to create new experiences and 3. Development of provincial group tourism. Academics point out that Thailand’s tourism in the past has been “lack of balance”, supporting tourism strategies in secondary cities for strength and sustainable growth.
Transition to a fully digital society As a result, the private sector has made extensive use of “Big Data” for commercial use. While governments in many countries are moving towards a way of using “Big Data” for public policy design.
Charad Mehrotra, CEO of Total Access Communication Public Company Limited (DTAC), said that in order to make the policy design process more efficient, behavioral “data” is of great importance, especially in mobility data which has enormous benefits and potential. In particular, the ability to quickly and accurately assess travel situations and people’s concentration and to analyze spatial changes at various levels.
While the Ass. Prof. Dr. Natthphong Pannoi, Lecturer in the Department of Regional and Urban Planning Faculty of Architecture Chulalongkorn University said that in Norway, Sweden, France and Slovakia mobility data is used to analyze tourist travel patterns in order to design tourism strategies. as well as jointly conducting mobility data analysis between dtac Faculty of Architecture, Chulalongkorn University and Boonmee Lab this time. This demonstrates the power of mobility data to design public policies with the benefits of the data dimension. data collection speed Lower survey data acquisition costs If we can apply more mobility data to policy design. It will create a huge driving force in creating innovation for sustainable development in the economy, society and the environment.
“Mobility data will enable individuals, communities and small business owners to have access to information. It gives society the opportunity to have new solutions to the various problems that arise “.
Time: an important development variable
Thitipong Luengarunlert CEO Boonmee Lab said the company aims to bring its knowledge of design, data and technology into social innovation. This project brings mobility data to be analyzed and leads to Thailand’s first policy recommendation. and it can be extended to the formation of further public policies it can be manipulated in many ways, leading to new conclusions that are beneficial to society
The digital world has changed its paradigm. The design of public policies should be modified to keep up with the fastest changes in society. If the state maintains the same vision of public order, Thailand will lag behind civilized nations in 10 years.
“This project should be a use case of applying mobility data as a basis for further policy development. For example, in the case of bus routing which could use mobility data in combination with data from the CCTV, Bangkok’s most efficient mass transit system. “
New possibilities in the balance
On Uma Rerkpattanapapat Senior Director Corporate Communications and Sustainable Development, dtac spoke about dtac’s position on the use of mobility data as an expansion of new possibilities. that is, in the balance between privacy policy and public interest. To truly support and promote the digital economy and society.
Although this project took up to 2 years, but all 3 teams were successful. This is only the first step, the next step is the approval by the responsible agency and the implementation of the research policy recommendations. The destination of success is See concrete results for the country’s economy and society To demonstrate how new data and methods are used in solving social problems The expectation is that mobility data can change the structure of tourism. as well as increase the participation of local organizations
“Many people may wonder why the private sector is involved in public policy issues. But dtac believes that it is the duty of telecommunication service providers to use the potential of data on mobility through cooperation between the public and private sectors and educational institutions for the benefit of the country according to the concept of civil society ”.
