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Spotify has enabled a new album concept since July – German-speaking artists are now also included.
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Spotify has enabled a new album concept since July – German-speaking artists are now also included.
In July, Spotify started the series of so-called enhanced albums, i.e. extended or improved albums. Billie Eilish took part HAPPIER THAN EVER the beginning and brought out the first Enhanced Hub album. To be more precise, there were even three albums in different editions. But what are the characteristics of this release form?
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The singer talks about the more or less loving quirk of her partner, with which he once “scared her to death”.
This is what enhanced albums offer
Enhanced doesn’t mean more than improved or expanded, so an album like this contains additional material for the listener. Specifically, this is information about the artists, individual songs or the entire album. There are small video clips by the artists – mostly in the form of an intro and outro video – and of course short video snippets that are played in a loop.
Information in storylines
If a song from such an album is running (the albums are marked as such), there are small storylines below in which the artists describe the song in more detail, tell about the creation of the song or simply provide small facts about it. So we find out: The song “Getting Older” by Billie Eilish, for example, was very difficult for her to write because it is so honest.
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First enhanced album in Germany
Since September 24th, the first enhanced album has also been available in Germany. NO RICH PARENTS, THE ENHANCED VERSION of Loredana and Mozzik is the first album that Spotify has implemented with artists in the DACH region. Of course there is also an intro and outro video by Loredana, questions are answered and the storylines provide further information about the album and the song. Loredana raps in Albanian in “Fotos ohne Blitz” and tells in the storyline how she was doing and what feelings she has for her home country, Switzerland.
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