TURIN. As a publicity stunt it was a success. After all, it was to be expected from Fabrizio Corona: last night, in via Po, he managed to freak out the fans without being there, attracting patrols of traffic police, police, carabinieri and finance. Despite the social media announcements and word of mouth about his arrival in Turin to promote the inauguration of the first Italian store inspired by the online clothing line “created by the king of the paparazzi”, he stayed home. Respectful of house arrest, remedied thanks to his various legal misadventures. In his place he sent a double. Who jumped into the fray, as he would have done.
The occasion of this urban chaos, in via Po 39, was the opening of the clothing store “Adalet”, from the brand created by Corona, which has already been discussed online. ‘What does this name mean? Justice in Turkish. Really a great idea », says smiling the owner of the shop, Tina Ferrara, 46, from Turin, a long time friend of the gossip lord. Yes, it will also be like this, a name inspired by an existential cathartic path of the Crown that ran into more than one magistrate, but reading the brand backwards, the meaning changes radically. And meaning doesn’t have much to do with justice. Why the debut in Turin and not in the beloved Milan, the realm of gossip? «Because we love to bet here. And above all, we need hope after this long period of darkness. We are a sign of positivity ».
And in giving this sign to the Turinese there was no lack of public order tensions in via Po. Corona, even when it’s not there, is capable of provoking. To celebrate the ribbon cutting last night, a small party was organized, with all due respect to the anti-contagion provisions now at sunset, since they will be attenuated from Sunday. Order service with bodyguards, shiny cars, DJ entertainment and more or less well-known guests: Nathan Martelloni, Corona’s personal trainer; Mila Suarez, model and fashion blogger of Moroccan origin, competitor of Big Brother 16, girlfriend of the “king of the paparazzi”; Gaetano Arena, designer, model, also a competitor of Gf 16; model Elisa Liistro, testimonial of the brand; and Alex Fiumara, one of the photographers of the Corona team.
The arrival of the double, in a red sweatshirt and a shod hood, sparked the reaction of the fans. The police, present under the arcades, tried to keep calm and avoid gatherings. The fake Corona entered the fray, arriving in front of the store. Someone has lost control. Like the rapper “Out for the cash”, young voice of the “Blood Gang”, aka Alessandro Verga, who faced a tough-faced policeman. The artist was taken to the nearby Centro Commissariat. According to the story of those present, he would have confronted an agent by miming hitting him with a head. Everything makes a sensation.
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