American Coca-Cola Corporation joined to a general boycott and ceased advertising on Facebook for the next 30 days. So the company reacted to the refusal of the social network to moderate publications on its platform that contribute to inciting hatred and enmity.
“There is no place for racism in the world, and there is no place for racism in social networks. The Coca-Cola Company will suspend paid advertising on all social media platforms around the world for at least 30 days, ”said James Quincy, chief executive officer of the company.
Over the next month, according to Mr. Quincy, Coca-Cola management will review the advertising policy and determine whether to make changes to it. “We also expect greater accountability and transparency from our partners among social networks,” he added.
Earlier, several dozens of the largest companies in the world joined the Stop Hate for Profit campaign. According to experts, for Facebook, which annually earns about $ 70 billion in advertising, this advertising boycott can be a serious blow. In addition, against the backdrop of an advertising boycott, Facebook shares continued to fall.
About the boycott of the social network – in the material “Kommersant” “Commercial break”.
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