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2024-02-05 HKT 09:27
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This Saturday is the first day of the Lunar New Year. In addition to returning to their hometowns to celebrate the New Year, many people in the mainland are taking advantage of the long holiday to travel to celebrate the New Year. Culture and tourism departments in various places have come up with ingenious plans to attract tourists and promote local tourism.
Guangzhou Travel Group spokesperson Guan Jian said that this year is the first Spring Festival after the COVID-19 epidemic in which outbound travel has fully returned to normal. Some long-term in-depth travel groups, such as Europe, New Zealand, Australia, Egypt, etc., are already full. He said that after several years of epidemics, the industry has been more cautious about long-term outbound products, but the market is better than expected. It will now promote short- and medium-term tour groups in Southeast Asia. For example, Singapore will implement visa-free entry for Chinese tourists from this Friday. He hopes that Attract tourists to the local area during the Spring Festival.
He also said that although the prices of air tickets and hotels for some popular tourist attractions in the mainland, such as the Ice and Snow Festival tourism products, have increased, they are still affordable and marketable. Some tours cost more than 10,000 yuan per person. However, he mentioned that the attraction itself may not be worth the price. In addition, due to the overcrowding of tourists, the service level needs to be improved. Some people may feel that there is a gap with expectations and are not satisfied.
Li Bowen, a professor at the School of Tourism at Beijing Union University, said that the mainland’s tourism industry has recovered but unevenly. Many officials from the Culture and Tourism Bureau have also appeared on stage to shoot promotional videos, hoping to attract outside favor and compete for the recovering market. However, due to the impact of the epidemic, the industry is facing brain drain and uneven service quality. It is believed that it will take three to five years to fill the gap.
Li Bowen believes that the global economy is unstable, but the tourism industry is growing. People would rather spend money on tourism products. This is a development opportunity for China’s tourism industry, and tourism can be used to boost consumption.
#postepidemic #Spring #Festival #holiday #outbound #tour #groups #fully #booked #early #Mainland #tourism #recovered #unevenly #RTHK
2024-02-05 01:27:00
