Canal 13 informs that as of Wednesday, March 31, 2021, two new members will join the Board. With this, the highest governing body of the station will go from three to five members. The new roles will fall into the hands of prominent professionals.
The new members of the Board of Directors will be Alicia Zaldívar and Carolina Altschwager. They will join the Channel 13 Board of Directors, which is currently chaired by Jorge Salvatierra, and which will keep Rodrigo Terré and Rodrigo Swett as members of the same.
The profiles of the women who make it to the Channel 13 Directory
Alicia Zaldívar Peralta She is a Commercial Engineer from the Pontificia Universidad Católica de Chile, with 24 years of experience in the media, in public and private companies, where she has held high-level management positions.
His career began in 1995 at Televisión Nacional de Chile, where he worked for 10 years, in charge of the Planning and Studies Deputy Manager. Starting in 2005, he worked for 10 years in Chilevisión in the Management & Development Department and later as General Manager of said medium. In 2015, he joined El Mercurio Medios Regionales as General Manager in charge of the North, Central and South zone journalistic companies. In 2017, and for two years, he served as General Manager of Televisión Nacional de Chile. During 2020, it has provided consulting services to the media, including Channel 13.
Carolina Altschwager Kreft She is a Psychologist from the University of Chile. He is a specialist in consumer behavior and brand management. Founding Partner and Executive Director of Almabrands and professor at the Faculty of Communications of the Pontificia Universidad Católica. In addition, she works as Director at Orizon and Fundación el Toldo and as Advisor to the Board of Directors at Trendy. She is a Member of the ICARE Marketing Circle and a Director at SistemaB.
She was regional director of strategic planning Y&R LATAM, director of qualitative studies at Adimark and director of the master’s degree in strategic communication at UDD. She was recognized as one of the 100 Women Leaders of El Mercurio on 2 occasions, in 2007 and 2015, in addition to being recognized by her peers with the Marketing Best 2015, in the Brand Consulting category, and Marketing Best 2018, in the Professional Consulting category. in Marketing.
Jorge Salvatierra, Chairman of the Board, highlighted the contribution made by the arrival of these two new directors to the channel’s management, noting that their nomination was the result of a rigorous selection process: “Having already completed an important phase of organizational and financial restructuring, we needed a complement of visions, with a focus on our audiences and our sponsors, and we are sure that Alicia and Carolina will bring us that enrichment of views.”
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