On July 24, Bumble, the dating app where only women can take the lead, will open its first Bumble Brew in New York.
The dating cafe and wine bar, work meetings and friends was first announced two years ago and the opening was scheduled for fall 2019 in the SoHo neighborhood of Manhattan. Permitting issues and then the pandemic delayed the launch.
Now, Bumble Brew, a partnership between the technology platform, which went public in February following a $ 2.15 billion IPO, and Delicious Hospitality Group’s powerful Italian restaurant Pasquale Jones, will open its doors with a new address. and a new mission. The restaurant will be located in the Nolita neighborhood, in the center of the city.
Originally, Bumble Brew focused on “date food” – that is, sharing. Thus, no burgers with sauce or any dish that could cause embarrassment at the table. “No spaghetti, nothing that is awkward on a first date,” said Caroline Ellis Roche, Bumble’s chief of staff, in 2019.
That changed. Julia Smith, director of brand partnerships at Bumble, says that the café was conceived as a “safe space for healthy relationships and connections.” This equates to a more refined dining experience for people who have been home for a long time and need an escape, no matter what time of day.
The dishes will cost about $ 20. A great selection of bottles and wines by the glass from small producers in classic regions like Burgundy, as well as newer ones like Eastern Europe, will help keep the conversation flowing.
The restaurant, contemplated to operate all day, open initially for breakfast on July 24, then for lunch on July 31 and dinner on August 7. Most restaurants open with dinner service, but Hardy will start with a simpler morning menu because he fell victim to the same problem as the restaurant business across the country: staffing shortages.
The space, decorated in Bumble’s signature yellow color, includes an 80-seat dining room, plus a cocktail bar, an outdoor patio area, and a private dining room. Eventually, there will be events like the ones that have taken place at Bumble Hive, the pop-up forerunner to Bumble Brew that offers seminars, along with food and drinks.
Do you want to take your liquid relationship to the next level? Bumble will open its first cafe in New York
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