“We have prepared welcome packages for restaurants and bars, which include not only a range of free products, but also materials for interior and garden equipment, such as parasols and fence fields,” said Radim Panák, Coca-Cola HBC’s sales director for the hotel segment and restaurants. “At the same time, we replace customers with, for example, postmixes (syrup concentrates, ed. Note) with an expired warranty period for fresh ones, and we also provide them with disinfectants and drapes,” he adds.
Restaurants and hotels account for a third of Coca-Cola’s revenue. When they were closed, a tenth of that income remained. Now, however, the situation is better, although most restaurants, according to Panák, still do not reach last year’s level. The only exceptions are refreshments and vending machines at hobby markets, which are better year-on-year.
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Other players try not to stay behind Coca-Cola. Pepsi from the Mattoni 1873 group provides restaurateurs with traditional garden equipment and prepares various marketing events for them. These include a free social media campaign for seven hundred selected restaurants. He also wants to increase the number of visitors to the business with experience and gastronomic trucks, the profits of which are to go to the owners of pubs.
“Pepsi Foodtruck will appear where it is most needed, ie in pubs that do not have their own kitchen facilities. Each establishment can choose from various mobile food truck menus, ”describes Michal Šlechta, Pepsi brand manager from Mattoni 1873.
Kofola has launched the Annual Tourist Stamps project to support domestic tourism and pubs. To obtain them, it is enough to buy two kofols. “In cooperation with Tourist Stamps, we have prepared more than seventy thousand Annual Tourist Stamps, which will be gradually available in about six hundred places in the Czech Republic,” adds Juraj Michajlov, Director of Trade Marketing at Kofola ČeskoSlovensko.
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Breweries and soft drink producers, regardless of the coronavirus, continue to follow the traditional model, where they supply restaurants with umbrellas, tablecloths, pergolas, glasses or lend more expensive items such as refrigerators.
“We invest hundreds of millions of crowns a year in the equipment of establishments. We do not bind the customer in any way by providing these items. In the event that it stops taking our goods, we will withdraw the borrowed items, such as the refrigerator, ”describes Panák on behalf of Coca-Cola.
He also admits that the decline in sales in restaurants was partially offset by increased sales in stores. “Yes, retail sales have really increased compared to last year. This is most true for online stores, but it was not enough to fully cover the loss of sales in the hotel and restaurant segment, “he recalls.
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