clothing
Emphasize knitting and handicrafts. Memories of simplicity and homesickness. The fabric is close to home textiles. The connection with home life and the retrospect of the 1960s also inspired reflection.
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“Known” and “Unknown” are key information. Backstage models wore hotel slippers and night gowns, the fabrics of the night gowns were consistent with pink and green evening dresses. The ultimate home wear.
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The dense bubble bead woolen felt is soft to the touch, precise cut, and has a degree of retraction, bringing a gentle and restrained feeling.
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The casual version, the fabric is comfortable and elastic, showing tailored elegance and personality.
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Key words
Home/knit/simple/handmade/comfortable/cutting/safety/flexibility
Bag
Salon 01 is the continuation of the latest Wardrobe series, and the continuation of this concept itself makes people feel at ease. Bags can be matched across seasons. For example, the Triangle handbag from the Wardrobe 01 series.
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Bottega Veneta Triangle adopts a fully-fitting hand buckle design, and a novel gripping method establishes a new connection between the user and the bag. The craftsmanship is reminiscent of comfortable and soft home furnishings. The beaded woolen cloth, crochet and woven finishes with strong color contrast are the continuation of the garment shop. Each piece of fabric is permeated with the “unmarked” Salon 01 spirit, creating seamless series of works.
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The high-gloss adhesive coating of The Cut Out Tote adds a touch of retro to the modern feel.
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The Bum Bag and Triangular Flap express the inner emotions of people who have found freedom and are seeking freedom. The Puffy Dear is a cushion-shaped briefcase with padded cushions, perhaps hinting at the current blurring between home and office.
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Footwear
Seeking comfort while still looking for excitement. Handmade home textile finishes and soft-touch leather create this lightweight, thick wedge heel.
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When art and shoes meet in a wedge. Neo pays tribute to the slippery shoes that were loved by rave fans and athletes in the 90s.
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Jewelry
Open the gorgeous dream world. The original intention of jewelry design is to use apple ice cream and Cameo powder to trigger amazing pleasure and reverie.
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SALON 01 LONDON Spring Salon
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In order to redefine the way we interact with the audience, Daniel is trying to present his main works in a more personal way.
On October 9th, the 2021 Spring Collection met with local audiences representing the Bottega Veneta London community at the Shadler’s Well Theatre.
The event borrowed from the concise concept of early salon exhibitions and only set up an empty stage. The entire show relies entirely on the surrounding environment and the props left behind from previous performances, embodying the principle of “no trace”.
The official name of this event is “Salon 01 London Spring Salon” and the series is named “Salon 01”.
About SADLER’S WELLS Shadler’s Wells Theatre
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The Shadler’s Well Theatre in Clerkenwell, London is known as an international dance hall. Bottega Veneta has always had a tradition of supporting artistic careers. Daniel Lee is also an art advocate himself. Daniel Lee also has a relationship with Shadler’s Well Theatre. He believes that the reason why he was able to become the creative director of Bottega Veneta is closely related to his love of dance and art and his relationship with Shadler’s Well Theatre. Associated.
From making dance costumes in Bradford when he was young, to watching dance performances while studying in London, dance has always been an integral part of Daniel Lee’s life.
The stage and the environment are crucial. Daniel set the venue at the Shadler’s Well Theatre because he believed that this format could well show the warmth and intimacy that Salon 01 London wanted to convey.
There is no grand setting and no exaggerated production. The presentation scale of Salon 01 London fits the background of our times well.
Advocating the arts and creative industries is our consistent commitment. Therefore, we have further strengthened our relationship with Shadler’s Well Theatre and sponsored the annual theatre festival on December 5th (this year’s festival was changed to online) .
Keywords/words
Advocate art, fund dance
Daniel Lee’s connection with dance
The presentation is smaller, feels more intimate, and closely fits the background of our times
Follow the principle of leaving no trace
About London and the COMMUNITY community
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The reason why I chose to release the Salon 01 series in London is that this is one of the places that inspired Daniel’s artistic creativity. He studied at Central Saint Martins College, and it was this school that made Daniel today.
sense of pleasure and joy was important, as was being surrounded by inspiring people. These are the people who inspire Daniel and represent the spirit of Bottega Veneta.
The audience has various identities. They are creative people, cultural pioneers and journalists representing our London community. They are dressed in Bottega Veneta costumes, which contrast with each other. Being with people who can inspire us can also bring joy and pleasure. It is these people who gave Daniel design inspiration, and they also convey the brand spirit of Bottega Veneta.
Instead of inviting magazines and editors, we invited media workers who are very close to us.
The main guests include: Neneh Cherry Skepta Michael Clark Roberto Bolle Rosemarie Trockel Sheila Atim Nubya Garcia Sue Webster Tyrone Lebon. If necessary, a complete guest list can be provided.
Live models are the key to storytelling, because these models also represent the spirit of Bottega Veneta. At the Salon 01 conference, the model narrowed the distance with the guests through the form of shuttle between the guests (such as eye contact with the guests).
books
Three books and a record take us closer to Daniel’s creative process, and learn about the inspiration and works behind the brand along with the music.
The current environment prompts us to think deeply about how the works are presented. We did not choose to rely solely on digital display, but wanted to create objects that can be integrated into our homes and daily life.
Book 01 takes you to appreciate the creative inspiration behind the design works.
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The core part of Book 02 was created by the German conceptual artist Rosemarie Trockel. Her works challenge the traditional femininity culture and artistic creation concepts. The content of Book 02 includes collages, photographers and anonymous short stories, exploring the creative process and the connection between us and clothing, highlighting cultural and emotional values, and making products a desired object.
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Book 03 was shot by Tyrone Lebon, presenting the different presentations of the work before and after the stage frame by frame.
Through this form, the content we show is actually richer than the average show. In addition to the presentation of the final works on the show, Daniel also hopes to share our complete process from preparation to presentation. This in itself is a beautiful journey.
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The album recorded the background music of the Salon 01 conference, and the narration was performed by Neneh Cherry. The background music was specially created by Neneh for the conference. Daniel advocates the transformative power of music. He believes that music can change people’s feelings, emotions and perspectives. Music has always been an important part of Daniel’s life.
The edited version of the original soundtrack will be used in the series of press releases.
Keywords/words
Touch
Intimacy, perhaps richer than the content of the conference
Record a journey
Salon 01 London Spring Salon’s creative inspiration, process and background music
Bottega Veneta Company Group
ROSEMARIE TROCKEL
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Rosemarie Trockel is a German conceptual artist with no fixed style. Her works cover paintings, drawings, mixed media, art installations and sculptures.
Perhaps the most impressive thing about Trockel is “knitting painting”, so in terms of production, she has a deep relationship with the Salon 01 series itself.
Daniel entrusts Rosemarie with full authority to create book 02 that shows the design process.
They once had a video exchange. As an artist, Trockel has been recording the creative process all her life, which is also an important concept she wants to express when creating. The creation of book 02 coincides with the principle of her recording, and she took the project as a matter of course.
We sent the work being made to Rosemarie. From the studio to Rosemarie, then back to the studio, and so on.
These anonymous statements help to explore the connection between us and clothing. As stated in the vinyl record Neneh Cherry: “Clothing on the body… this concept is very intimate in a certain depth. I often think of what I wear as a kind of protection, sometimes Clothes will give me courage.”
It is very important to present beauty in the process of making design works and clothing. Not only that, we also want to let those creations that are not selected for the final display of the finished product to be paid attention.
As a member of the brand community, Rosemarie Trockel will also become Bottega Veneta’s brand image communicator this season, conveying the spirit of Bottega Veneta to the media.
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