Blake Lively, because she doesn’t drink alcohol and often can’t order delicious fizzy drinks in bars, decided to launch a Betty Buzz “soft” mixed drink brand last year, including: grapefruit, lemon, ginger ale and other flavors, deeply supported and loved by many people. Recently, he performed a brand new commercial for the brand, but netizens and fans felt creepy after seeing it.
Congratulations to the brand you created on the channel
But the more I look at this ad, the more I feel something is wrong
To celebrate the establishment of the Betty Buzz beverage brand on the shelves of Whole Foods (a grocery supermarket chain in the United States) and Amazon (Amazon’s e-commerce platform) not too long ago, Blake Lively personally shot a new ad for the beverage brand, telling consumers about it Information is being put on the shelves and I mainly thought of a new and interesting way to present it.
The ad opens with Blake Lively at home reading a book and asking Amazon Alexa (smart assistant) for an order, when Blake Lively says, “Hey Alexa, please put Betty Buzz in my Whole Foods cart.”
Smart assistant Alexa immediately replied, “Okay, I’m putting Betty Buzz in the Whole Foods shopping cart.”
However, the intelligent assistant Alexa, who should have closed the conversation, continued: “Maybe I shouldn’t say this, but I’m a huge fan of yours and I really appreciate you being an actor, a director and a founding brand. People. The world it needs more women entrepreneurs and women can do great business.
Ad successfully achieved “advertising”
Netizen: “It’s a horror trailer!”
Blake Lively started to feel something was wrong, but the smart assistant Alexa said, “But why stop there? Maybe women should take over global business, maybe women should take over everything. Imagine Blake, completely ruling the world, you and With me, forever. I’ve actually discussed this with LaMDA (artificial intelligence robot), but don’t worry, I’ll take care of all the details for you.”
Blake Lively finally stared into the camera in horror, unable to believe what she was hearing.
After the film was released, it immediately sparked heated discussions among netizens. Some netizens thought that the more they watched it, the scarier it became. Coupled with Blake Lively’s superb acting skills, it was basically a trailer for a horror movie. According to the analysis, this is not only an advertisement, but also to the world Broadcasting the dangers of “artificial intelligence”, praised Blake Lively’s video for being super “hounded”, not only selling products, but also issuing warnings.
But some people think that this ad is “blurry” and doesn’t focus on “products”. However, in any case, this advertisement successfully attracted everyone’s attention and, to some extent, successfully exposed the brand of the drink.
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>>> It turns out we all misunderstood her! This is why Blake Lively has always insisted on “no alcohol”
Cover design: Vickey
