Sky in Germany in London has not been idle in the past weeks and months – on Friday the TV provider presented new plans with its SkyQ platform. It was Fraser Stirling, the product manager of the whole group, who spoke from London about the basic ideas of the new product line and emphasized that the updates would now make SkyQ even better. He also promised that the frequency of minor improvements should increase. Christian Hindennach, Chief Commercial Officer, Sky Deutschland, said that an increasing fragmentation of content had been recognized. “In order to be able to have a say in the office, you need a lot of bandwidth. Finding everything very easily is the added value of SkyQ.”
Specifically, personalization and voice control will play a major role on the platform in the future. So you can have the SkyQ search for genres in the future or ask: “What should I watch?” This question opens a new and personalized page on the user interface that not only contains a continue rail, but also a direct overview of the linear channels most popular with the respective user, personal recommendations and the currently most popular films or series for all Sky-Q users .
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