Why are we buying en masse from special offers?
“The Dutch are known for loving offers. That’s because of the ‘thrill of the hunt‘: finding something special for a great price. In addition, you get a feeling of scarcity when you see a nice temporary offer. You feel that you have to strike quickly for fear of missing out on something good. But it also simply has to do with herd behavior. Everyone buys, so you participate. Furthermore, you are now at home a lot and you want to upgrade the holidays a bit by buying nice things. But that is not always sensible for your wallet. ”