Barbie a hit at the US box office. The summer blockbuster, preceded by an intense marketing campaign, achieved the best launch of the year 2023 at the North American box office, with 155 million dollars in receipts during an auspicious weekend also marked by the release d’Oppenheimer (80.5 million), the specialist firm Comscore announced on Sunday.
The two highly anticipated films should allow cinemas in the United States and Canada to total their best weekend receipts since the coronavirus pandemic. Covid-19which dealt a blow to the cinemas, according to the specialized sites The Hollywood Reporter and Deadline.
Better than “Super Mario”
Boosted by a rosy marketing wave from the toy group Mattel, which launched the first Barbie doll in 1959, and of Warner Bros, associated for the production, the comedy of Greta Gerwig does better for its launch than Super Mario, inspired by the famous video game character (146 million at the beginning of April), or that the sequel toAvatar by James Cameron (Avatar: The Way of the Water134 million in December 2022).
In a pop and ironic reinterpretation, where dripping pink and sequins are to be taken at face value, Barbie, embodied by Margot Robbie -Ryan Gosling plays Ken- is asked to trade her high heels for Birkenstock sandals to leave her perfect world of Barbie Land and dive into the real world.
The best launch for a film directed by a woman
According to specialized sites, this is the best launch in North American theaters for a film directed by a woman, ahead of Wonder Woman by Patty Jenkins (2017) and Captain Marvelco-directed by Anna Boden and Ryan Fleck (2019).
Oppenheimera biopic by Christopher Nolan about the American physicist who developed the atomic bomb, is also making a very good debut for a 3-hour film, with 80.5 million receipts, according to Comscore.
The simultaneous release of these two highly anticipated films with opposing stories in the middle of summer created a stir among moviegoers, and the “Barbenheimer” phenomenon took hold of social networks.
2023-07-23 17:33:24
#Barbie #achieves #launch #year #United #States
