Under the title “The joint advantages of guerrilla Marketing”, Bárbara Fraguas, Founder & CEO of El Baúl de Las Piqué and Professor of the Master of Advertising Communication at the Carlos III University of Madrid, offered a Smart Coffee on the last day of the Monzón Business Academy (MBA).
As he explained, guerrilla marketing is a tool used in advertising in which unconventional means are used to get closer to customers, which allows a qualitative return, and therefore, to know in detail their tastes and needs.
Fraguas got a very good impression of this activity and the response of the participants, as she says she is passionate about her craft and loves to share the knowledge she has about advertising. Despite this, she was left with the thorn of not being able to be with them close, face to face, so she will be delighted to be in Monzón, in person, next year.
After the last session, held on May 15, the next will take place this Saturday, the 29th, with Elisa Zaragoza, Communication & Copywriting at Nomon Design, who will offer a masterclass called “The importance of packaging: the silent seller of a brand or product. Creative packaging ”. At 3pm, Smart Coffee with Teresa Luís, Creative Director Ideasde and Ana Caruncho and José Antonio Ramos, from Avante Evolumedia, whose name is “Show product, show off brand. Product placement ”.
MBA
Promoted by the Department of Commerce of the Monzón City Council, this academy of commercial technification aimed at the local business sector covered all the places offered within this quarter’s program. The first webinar took place on April 10. It will last until June 19.
This project, of which the Chamber of Commerce and Industry of Huesca and local business organizations are part, programs a first quarter with eight masterclasses and as many smart coffee, lasting one hour, directed by prestigious professionals in the field of communication and marketing, managers of big brands and university professors.
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